Alter Impact Orange County Website Design

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Web Design for Every Industry

Web Design for Every Industry

A lot goes into creating a website. You must first decide your intended audience and then create a website that accurately expresses what your business does. Every industry needs to reach a different type of clientele. As such, every industry will have different needs when it comes to the design of their website. When looking for a web designer, business owners should search for someone with experience in a variety of industries.

The problem with free web templates

There are currently several free web templates available online. Many small business owners think these are a wonderful idea. However, these types of websites look unprofessional and aren’t properly optimized for the search engines. Free template websites make a business appear unprofessional. They also give the impression that you don’t care about your business.

You don’t need to spend a fortune to have a good website. Alter Impact offers a variety of web design packages to suit every budget.

Colors matter

The colors you use on your website say a lot about your business. Many people don’t realize that different industries use different colors to market their products. For example, red creates a feeling of urgency, which is why is typically used for clearance sales.

An experienced web designer understands the way that color influences your customers. They will work with you to create a website that accurately depicts your business.

Selling online

If you would like to sell a product or service online, then you need the right outlet to do so. A quality ecommerce site makes it easy for customers to purchase your products through your website.

Ecommerce websites must be secure and should follow the same theme as your original website. They should be thoughtfully designed to attract your intended audience and help your business stand out in your industry.

Alter Impact has over 14 years of experience creating effective websites for businesses both large and small. We have worked with several industries and we understand how important it is to stand out. We offer web design packages to fit every budget. For more information, please contact us today.  

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Content Marketing 101

Content Marketing 101

You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, social media, podcasts and video.

Blogs

Every successful company has a blog. A blog is the perfect opportunity to create shareable content that is interesting and relevant to your intended audience. Blogs should be well written and easy to read. They should be free from spelling and grammatical errors. Your blog should be updated at least twice a month.

For the best results, consider hiring a professional content writer to manage your blog. This ensures consistent, quality content. In most instances, a professional can create and post your blog to your website. Combining an informative blog with a quality social media marketing campaign expands your reach and increases your chance of visitors converting to customers.

Social Media Marketing

Social media sites like Twitter and Facebook offer unique opportunities for new customers. Creating a positive and consistent presence on social media can go a long way towards building your brand.

Using social media to answer questions and respond to concerns in a quick and professional manner shows your customers that you really care about them. Providing interesting and valuable content through social media encourages people to share your posts. When people share your posts with their friends and family, you reach even more potential clients. This is why social media marketing is so important and popular today.   

For effective social media marketing, consider hiring a social media marketing specialist. A social media marketing specialist understands how social media works. They know what works and what does not. This can save you and your marketing team a lot of guesswork.

Alter Impact has over 14 years of experience providing quality marketing for businesses both large and small. Our experienced content writer can help you create effective content for your website and blog. Our professional social media marketing specialist can help you create and maintain your social media accounts. Please contact us for details.   

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Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

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SEO Tips For 2017

SEO Tips For 2017

Search engine optimization is important if you wish to succeed in 2017. When done right, SEO makes it possible for more people to find your business.

We offer the following SEO tips for 2017.

Update Existing Content

Check to see if your web content is driving traffic to your website. Figure out which keywords work and which ones do not. Ensure that your content is interesting and easy to read. Fix any spelling and grammatical errors. While getting new content out is important, building on your existing content makes it stronger and results in a more relevant result for the user. Also, interesting and informative content is much more likely to be shared with other potential customers.

Make Sure You’re Ranking Locally

If you fail to claim or register your business online, you won’t rank well in local searches. Now is the best time to ensure that your listings and profiles are up-to-date and that the information listed is accurate and consistent. Consider adding extra content such as photos, brochures or operating hours.

Update Your Images

Creating strong imagery for your web content is the best way to encourage visitors to use and share your links. This is particularly powerful for diagrams that help communicate a problem or solution.

Optimize For Mobile

Mobile searches are on the rise. Statistics prove that most people will visit a website before ever visiting a business. When you consider the fact that most people do all of their web searching on their mobile devices, you probably realize how important it is for your website to be mobile ready. Now is the perfect time to optimize your website for mobile devices.

Watch Your Speed

The speed at which your website loads affects your traffic as well as your ranking in the search engines. Most people will only wait for 3 to 5 seconds for a website to load. Because the search engines want to offer users the most relevant websites, page speed determines your ranking.

Page speed can be improved by optimizing images and updating or eliminating plug-ins that you don’t use.  

Alter Impact can help you get your SEO up to speed for 2017! We offer a variety of marketing packages for every industry. Please contact us for more information.

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Get Your Website Now (So That You Can Write It Off For 2016)

Get Your Website Now (So That You Can Write It Off For 2016)

The end of the year is an excellent time to take a look at your annual income and expenses. If you discover that your revenue is greater than you expected, you might want to consider ways to increase your business expenses and deductions.

The end of the year is the perfect time to make those big purchases that you’ve been considering, so that you can write them off for 2016.

Why You Need A Website

Most people will visit a website before visiting a business. If you don’t have a website, then you are already missing out on a lot of potential customers. A website is your business’s opportunity to make a first impression. It allows consumers to get to know your business and your brand, and helps them to decide if you are worth doing business with.

Why You Need To Update Your Website

Keep in mind that a bad website is usually worse than no website at all. A website that is slow to load, messy or not mobile ready can actually hurt your business more than help it. Website users expect a website to load in just 3-5 seconds. If graphics aren’t properly optimized, or your website isn’t mobile ready, then your website will take much longer to load and your potential customers will quickly move on to your competitor’s websites.

If the content in your website contains spelling or grammatical errors or isn’t easy to read, visitors will believe that you aren’t professional. If your website is poorly designed or out of date, visitors will think that you don’t care about your business. This is why it’s so important to update your website regularly.

Make Your Deposit Now

We offer websites for a variety of different industries and we have marketing plans to fit every budget. In order to write off your website you should put down your deposit now, or pay for your website in full.

Alter Impact has over 14 years of web design experience. We work directly with you from concept to completion to create a website that accurately displays your business. Please contact us for details.