For businesses both old and new nothing is more important than keeping your company’s name fresh on people’s minds. One of the best ways of accomplishing this is by keeping an active blog. A blog keeps fresh content on your website, adding value for visitors and drawing in search engine spiders.
Frequently businesses decide to use on-staff writers instead of hiring freelance bloggers. While this might seem like a logical idea at the time, there are several drawbacks to tying up your resources for blog maintenance. Sometimes business owners themselves attempt to update their blog. Unfortunately despite their best intentions, they usually give up, losing out on valuable online marketing opportunities.
There are many benefits to hiring a professional blogger including:
- Frees up your time and resources
- Saves you money
- Improves the quality and value of your blog
Every single hour that you or your employees invest in your blog is an hour that is not spent on more important tasks such as interacting with clients, developing better products and services or managing your social media campaign. When you outsource to a freelance writer you are able to free up your time and resources, allowing you to focus on your core business.
Even though freelance bloggers charge a higher per-blog rate than employees on your staff, hiring a professional blogger is actually much less expensive than employing in-house writers. This is because the overall costs involved with hiring a full-time employee are significantly higher than outsourcing to a professional writer. When you hire a professional blogger, they only charge for the finished product, and only when you require their services. There is no need to purchase additional computers, provide office space, pay for training, benefits, sick days or vacations.
The quality of your blog is extremely important to its overall success as an online marketing tool. If you have to read through and edit everything in your blog then it’s not saving you any time or money. A competent professional blogger is an expert in the art of writing and communication. They spend their time researching, writing and editing so that you can focus on what really matters. An experienced professional blogger understands the ins and outs of writing and what is necessary to keep your intended audience engaged while attracting the proper attention of the search engines.
For information about how Alter Impact can help your business reach more clients, please contact us today.