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Changes to Make to Your Website Before the End of 2016

Changes to Make to Your Website Before the End of 2016

The holidays are upon us and before we know it, 2016 will be over. 2017 brings with it plenty of opportunities for change and growth. In order for your business to reach its full potential next year, you need to have a solid website. Even if you can’t do a complete website overhaul before the end of the year, there are some changes you should do now to make your website more effective.

Refine Your Keywords

Depending on the type of industry you are in, the keywords that you use for search engine optimization probably change from time to time. If you haven’t assessed the keywords on your website now is the perfect time to do so.

Check which keywords you are using and determine whether there are better options. You will also need to make sure that the keywords are used appropriately and not overused. Ensure that all text on your page sounds natural and is easy to read.

Make Sure That Your Website is Mobile Ready

More and more people use mobile devices to access the internet every year. If your website isn’t mobile ready, then you are losing business every day. Before the end of 2016, make sure that you update your website for mobile users.

Add or Update Social Media Buttons

Social media is an excellent way to connect with more potential clients. The social media buttons on your website should direct people to social media websites that you actually use. Also, make sure that your site provides several social media buttons so that readers can share your content through their own social media accounts.

Add or Update Your Blog

A blog is a fantastic way to attract attention to your website. It also provides an opportunity for visitors to share your content on social media. If you don’t have a blog already, now is the best time to start one. The information in your blog should be informative, interesting and easy to read.

The end of the year is the perfect time to update your website to ensure your business’s success in the following year. Alter Impact can help! We have over 14 years of experience creating and updating websites for a variety of industries. Our professional content writer can review your web content for keyword issues. Please contact us for more information.

 

 

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Social Media Specialists

Social Media Specialists

When it comes to promoting your business, there’s nothing quite as effective as marketing on social media. Millions of Americans visit social media websites like Facebook and Twitter every single day, sometimes even multiple times per day. In fact, 78% of all American adults visited social media websites in 2016. That’s a lot of potential customers! In order to properly market your business on social media you need to understand the way that your desired audience uses it. Your best bet for success is to hire a social media specialist to handle your social media marketing.

We understand your target audience

A key component to any type of marketing is to know your target audience. When it comes to social media, you need to understand which types of marketing will or will not work. While some industries do well with ads, others do much better by posting informative blogs. At Alter Impact, we have over 14 years of experience working with a variety of different industries. We’ve learned a lot about the way that people use social media. If you are unsure of how to reach your target audience online, we can help!

Graphic and web design is our passion

Poorly designed graphics makes your business appear unprofessional. It also gives the impression that you don’t care that about your business. In order to reach the right people online, you need well-designed ads and a professionally designed website to back them up. Our passion for graphic and web design is what encouraged us to start this business over 14 years ago. Since then, we’ve created numerous websites and advertisements for a variety of different industries.

We work with you from concept to completion

Our social media specialists works with you to develop a package that fits your needs and your budget. We help you determine your target audience, and we provide advice on how to market to them. Our experienced graphic designers help your company create a logo, website, ads and print work. We post to social media on your behalf, and our experienced content writer can keep your blog fresh and interesting.

For more information about our social media packages, please contact us today.

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Web Design Specialists

Web Design Specialists

Most people will only visit a business once they have visited its website. The quality of that website helps customers decide whether or not a business is worth their time. A well-designed website can help your business appear professional and bigger than it actually is.

Attract more business

Approximately fifty percent of all small businesses do not have a website. A big reason for this is the fact that many small business owners believe that their customers do not care about a website, or that websites aren’t useful in their industry. This simply isn’t true. In fact, 80% of all people, in every industry, search the web for products or services before ever making a phone call or visiting a business.

Keep your customers informed

A website allows you to connect with people around the world. It makes it possible to keep your customers updated about new products and services. A professionally designed website shows people that you care about your business. It helps potential customers get to know you, and allows them to share your website with their friends and family.

Web Design Specialists

Alter Impact has over 14 years of experience creating quality websites for a variety of different industries. Our web design specialists understand Google algorithms and know what it takes to get your business noticed. Our professional content writers can help you create web content that is properly optimized for the search engines.

Whether you need a fully functional e-commerce website, or a single webpage, our web designer will work directly with you to create a website that accurately depicts your business. Every aspect of the web design process is explained, making it a quick and painless process from concept to completion.

Cost effective marketing

A website is an extremely effective marketing tool. It allows you to reach more people, keep customers informed and develop a reputation as a professional business. If you have been putting off getting a website because of cost, contact us to discuss how we can help. We offer web design and marketing packages to meet a variety of different budgets.

From logo design to social media marketing, Alter Impact can help! Please contact us today for more information.

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Why Quality Web Content Matters

Why Quality Web Content Matters

Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot of time to make a good impression. The best way to attract more visitors is with quality web content.

Search Engine Optimization

Web users have hundreds of thousands of websites to choose from. That’s why search engine optimization is so important. When done right, search engine optimization helps more people find your website, allowing you stand out above your competition.

The quality of your web content plays a major role in where you place in the search engines. Ideally, when someone looks up something related to your business, you should appear somewhere in the first three pages of results. This can be accomplished with regularly updated, properly optimized, quality web content.

What is quality web content?

Quality web content is text that is easy to read, with little to no grammatical or spelling errors. Web content must be relevant to your business in order to place well with the search engines.

The search engines rate websites based on a number of different factors. Search engine robots dig through each website checking for original text. This means that web content cannot be copied in part or in whole. Copied text is the fastest way to lose your standing in the search engines. A website with plagiarized text might even be removed from the search engines entirely.

A blog is the best way to keep your web content fresh

Web content needs to be updated regularly. The best way to accomplish this is with a blog. Blogs should be updated at least twice a month, although 1-3 times per week is ideal. Just like other web content, blogs should be easy to read and relevant to your business. A properly optimized blog can raise your search engine ranking and drive more traffic to your website.

Alter Impact can help with all of your web content needs. Our professional content writers understand Google algorithms and know how to drive traffic to your website. Please contact us for details.

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Marketing Packages

Marketing Packages

Alter Impact offers a variety of marketing packages for businesses both large and small. Depending on your company’s needs, we can help get you noticed. We offer social media campaigns, logo design, web design, graphic design, ad design, professional content writing and much, much more. Alter Impact has over fourteen years of marketing experience and we know what it takes to succeed.

Social Media

Social media outlets such as Instagram and Twitter are extremely popular marketing tools in today’s competitive business world. These outlets allows businesses to effectively answer customer questions, gain more customers, show off new products or services and remain constantly in the public’s eye. In order to be successful, all businesses should have an active online presence.

Graphic Design

Graphic design includes logo design and all imagery associated with your business. These images represent your customer’s first impression of your company. If they aren’t effective and well-designed then potential customers will view your business as unprofessional. Even the most innovative products seem worthless when they are surrounded by poorly designed graphics.

Web Design

Most people will only consider a business after visiting their website. If that website is slow or poorly designed, there’s not much stopping them from clicking over to your competition instead. The same goes for websites that aren’t mobile responsive.  Websites that cannot be accessed by phone or tablet, then you are losing business. This is because most people will only use their phones to look things up on the web.

Professional Content Writing

Web content includes the text on your webpages and in your blog. In order to stay at the top of the search engines you must be adding content to your website regularly. The best way to accomplish this is with a blog. However, it’s not enough to just write your thoughts in a blog. Blogs must be written in such a way that they gain relevancy with the search engines. Web content should be informative and well written without spelling or grammatical errors. Blogs should be easy to read and interesting to your target audience.

Alter Impact has over fourteen years of marketing experience. We offer professional web design, graphic design and content writing. For more information about our marketing packages, please contact us today.