Responsive Website Design incorporates a design theme that looks good across all platforms.
The growth of users accessing the web using mobile devices (including cell phones, tablets and other devices) is increasing daily. Most websites are not designed to be viewed across multiple screen sizes and display settings.
This makes responsive design much more important for your viewers to achieve the best possible experience. A properly designed site will “respond” to the needs of the viewer and adjust the layout of the site according to the size and capability of the device. A phone viewer may see a single column layout with a drop down menu while a tablet or laptop may view 2 columns or more.
Proper responsive design will also disply (or not display) images in different sizes depending on the device. Scalable image capabilities can also play an important role in fluid mobile design.