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Content Marketing 101

You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, social media, podcasts and video.

Blogs

Every successful company has a blog. A blog is the perfect opportunity to create shareable content that is interesting and relevant to your intended audience. Blogs should be well written and easy to read. They should be free from spelling and grammatical errors. Your blog should be updated at least twice a month.

For the best results, consider hiring a professional content writer to manage your blog. This ensures consistent, quality content. In most instances, a professional can create and post your blog to your website. Combining an informative blog with a quality social media marketing campaign expands your reach and increases your chance of visitors converting to customers.

Social Media Marketing

Social media sites like Twitter and Facebook offer unique opportunities for new customers. Creating a positive and consistent presence on social media can go a long way towards building your brand.

Using social media to answer questions and respond to concerns in a quick and professional manner shows your customers that you really care about them. Providing interesting and valuable content through social media encourages people to share your posts. When people share your posts with their friends and family, you reach even more potential clients. This is why social media marketing is so important and popular today.

For effective social media marketing, consider hiring a social media marketing specialist. A social media marketing specialist understands how social media works. They know what works and what does not. This can save you and your marketing team a lot of guesswork.

Alter Impact has over 14 years of experience providing quality marketing for businesses both large and small. Our experienced content writer can help you create effective content for your website and blog. Our professional social media marketing specialist can help you create and maintain your social media accounts. Please contact us for details.

Professional Blogging Explained – Why Update My Blog?

The internet environment is always changing. Pretty much anything and everything can be accomplished online. The technology of the internet has paved the way for several different things such as websites, emails, social networking and blogs. Today we’ll take a closer look at professional blogging.

A blog is a person or company’s online journal. It is posts or articles posted on a website in reverse chronological order. Blogs might be composed of text, images, hyperlinks or hypertext. Companies use blogs to communicate and interact with their market.

It’s important to update your blog regularly. If you update your blog on the same day every week, readers will know when to access your site. When updated regularly, a blog can maintain your ranking in the search engines. This is because new blogs help generate network traffic.

Your blog should be well written and easy to read. If you are writing for your business, topics should always be relevant to your target audience.

The search engines love to see fresh, original, quality content. This doesn’t necessarily mean that you need to add content to your website every single day, but rather regularly at the same rate over time. For example, if you add three pages every week then you will need to keep that pace up or decrease it slowly, preferably over a couple of months.

Alter Impact has been creating high quality websites for over 14 years. We offer professional blogging for businesses both big and small. For more information, please contact us today.