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Industry Specific Graphic Design

Industry Specific Graphic Design

Every industry has its own unique market. It’s important for businesses to realize that a one-size-fits-all approach does not work for every industry. In order to reach your target market you need to understand who they are.

The graphics used on your website, business cards, postcards, signage and other aspects of your business should speak directly to your target audience. For example, you probably wouldn’t want to use brightly colored graphics to advertise a mortuary. Effective graphics communicate with your intended audience and connect with their emotions.

Quality Graphic Design in Orange County, California

Alter Impact has over fifteen years of experience creating quality graphics for a variety of industries. We understand how important it is to accurately communicate your company’s message. We work directly with our clients to create quality graphics that consistently do.

Graphic Design for Every Budget

We know how hard it is to succeed in a struggling economy. That’s why we offer a variety of marketing packages for every budget. Our marketing packages can be customized to meet your company’s individual needs from logo design to web design. Please contact us to see what we can do for you.

Effective Logos For Every Business

When creating a logo for your business you must be extremely careful to accurately display your company’s message. Logos should be clean and easy to understand. Every aspect from color to font should be carefully considered. After all, your logo is the first thing people will associate with your business. It needs to be memorable!

Alter Impact has created numerous logos for businesses both large and small. We know what it takes to get your business noticed.

Please contact us for information about our comprehensive graphic design services.

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Branding on a Budget

Branding on a Budgetbranding budget

Branding is extremely important if you want people to recognize and trust your product. However, most small businesses don’t have a lot of money to put into branding. Let’s take a look at how small businesses can brand their business on a budget.

  • Understand your audience. Before making any attempt to brand your business you must first develop a comprehensive understanding of who your audience is. This will help you optimize your efforts as well as any money that you spend.
  • Focus on quality across every facet of building your organization. Start with a product or service that your customers really want or need.
  • Create a standout logo. An experienced graphic designer can help you create a logo that lets people know exactly what you and your company stands for. An effective logo is functional, aesthetic, original, timeless and simple.
  • Create a slogan. A good slogan is short and sticks in people’s minds, constantly reminding them both consciously and unconsciously of your product.
  • Come up with an elevator pitch. An elevator pitch is a short pitch that answers the question of what you do.
  • Make sure that your online presence is consistent with your offline brand. Elements such as color scheme, typeface and wording should be consistent.
  • Capitalize on social media. Social media is free and there are many platforms. Figure out where your target consumers are spending their time and focus your efforts there.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

 

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Branding your Business

Branding your Business online branding

Today, branding your business has a lot less to do with presentation and a lot more to do with interaction. The following tips will help you properly brand your business online.

  • It’s more important than ever to be an integral and evolving part of the conversation online. Social media is all about conversation and building effective relationships. Keep in the conversation by making regular posts to social media and always replying quickly to messages from customers. Social media has shortened the time frame for company responses and complaints. Always respond within minutes.
  • Appearing to the masses as a source of expertise can go a long way toward building your brand. Identify media outlets that are most fitting to your particular areas of expertise and send them targeted pitches. Getting involved with professional organizations and attending conferences can help you spread your message and further build your brand.
  • Be persistent in locating and targeting your niche. With so many businesses online it is more important than ever to make your brand stand out.
  • Put a considerable amount of thought into your “about us” page. While you might not think too much about it, visitors to your website will. The goal is to connect with your site visitors.
  • Remember to fully integrate social media into your website. This will help increase your connectivity and gain more traffic to your site.
  • Online, an effective brand is all about trust and relationships. Build trust by showcasing your best work. Post testimonials and list big name clients that you’ve worked with. Consider incorporating your clients’ logos somewhere on your page. Mention any awards or recognitions that your company has received as well as any community service work, green initiatives and interesting facts about your business.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

 

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The Role of Advertising in Business Marketing

The Role of Advertising in Business Marketingadvertising

Business marketing is the promotion of a company’s products or services to a specific audience. It can also be the act of engaging in actions to improve a company’s name recognition and public goodwill. Advertising is a much more generic promotion of a product or service to a less specific segment of the target audience. Even though advertising and marketing are not synonymous concepts, adding an advertising component to a marketing strategy is standard business practice.

A traditional marketing plan outlines a company’s strategy for publicizing its products and services, improving its mindshare with the target market and building goodwill about the company’s brand identity. Several marketing activities are not related to advertising. Some marketing activities are more passive such as a coherent and consistent logo and stationary design.

By contrast, an advertising plan is intended to actively promote a specific product or service to a defined consumer segment.

Although it is possible to market a company or even a product line without direct advertising, in general, advertising is the most effective way of communicating a product or service to a target audience.

Professional marketers usually segregate the return on investment for both the marketing and the advertisement programs. An ad program should generate more closed sales than the program cost to develop it. However, not all the impact from advertising is quantifiable.

Advertising plans are generally tactical approaches to a larger strategic vision contained in the marketing plan. Ideally the marketing plan should drive the ad plan, but not the other way around. In addition, the core principles in the marketing strategy will typically shape the types of ads that are acceptable.

Alter Impact has over thirteen years of experience helping businesses both large and small create memorable brands. For more information, please contact us today.

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Importance of Corporate Identity

Importance of Corporate Identitycorporate identity

Corporate identity is a compilation of several things. It is the sum of a company’s individual parts. There are many physical as well as other, more subtle characteristics that communicate a company’s overall identity. Even recognizable trademarks would be long forgotten without corresponding support and communication mechanisms.

One of the most visible aspects of a corporation’s identity is its logo. An effective logo differentiates itself from the competition and provides high visibility. Companies should put a lot of thought into their logo design with consideration given to several factors. First and foremost an audience must be determined. Studying the competition might also be beneficial to logo development. A company’s logo is what sets it apart from the competition. It should be proudly displayed on all advertisements. Consistency is extremely important to effective branding.

To get an idea of what works, newer companies should take a look at long established corporate identities. Until your audience can easily identify your company, branding will be near impossible. The idea that a company can design an entire campaign around just its logo is a fairly new concept. Ease of identification makes it possible to advertise your company culture instead of just a specific product.

Once you have developed a successful product and an easily identifiable logo, your company’s image and reputation become an important part of your corporate identity. High quality products and services build trust in your brand. With trust comes a level of comfort that consumers can feel.

Legal issues such as trademark infringement are serious corporation issues. Distinguishing your brand avoids any challenges or simple confusion. A corporation should have complete control over its identity and should never allow others to use its logo without permission. Corporations should also be able to integrate new messages or adjust existing logos in order to accommodate changing times.

A familiar brand identity offers employees a feeling of pride in their company. Employees of well established companies enjoy higher morale, recruitment and retention.

Alter Impact has over thirteen years of experience helping businesses both large and small create memorable brands. For more information, please contact us today.