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SEO Tips For 2017

SEO Tips For 2017

Search engine optimization is important if you wish to succeed in 2017. When done right, SEO makes it possible for more people to find your business.

We offer the following SEO tips for 2017.

Update Existing Content

Check to see if your web content is driving traffic to your website. Figure out which keywords work and which ones do not. Ensure that your content is interesting and easy to read. Fix any spelling and grammatical errors. While getting new content out is important, building on your existing content makes it stronger and results in a more relevant result for the user. Also, interesting and informative content is much more likely to be shared with other potential customers.

Make Sure You’re Ranking Locally

If you fail to claim or register your business online, you won’t rank well in local searches. Now is the best time to ensure that your listings and profiles are up-to-date and that the information listed is accurate and consistent. Consider adding extra content such as photos, brochures or operating hours.

Update Your Images

Creating strong imagery for your web content is the best way to encourage visitors to use and share your links. This is particularly powerful for diagrams that help communicate a problem or solution.

Optimize For Mobile

Mobile searches are on the rise. Statistics prove that most people will visit a website before ever visiting a business. When you consider the fact that most people do all of their web searching on their mobile devices, you probably realize how important it is for your website to be mobile ready. Now is the perfect time to optimize your website for mobile devices.

Watch Your Speed

The speed at which your website loads affects your traffic as well as your ranking in the search engines. Most people will only wait for 3 to 5 seconds for a website to load. Because the search engines want to offer users the most relevant websites, page speed determines your ranking.

Page speed can be improved by optimizing images and updating or eliminating plug-ins that you don’t use.  

Alter Impact can help you get your SEO up to speed for 2017! We offer a variety of marketing packages for every industry. Please contact us for more information.

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Get Your Website Now (So That You Can Write It Off For 2016)

Get Your Website Now (So That You Can Write It Off For 2016)

The end of the year is an excellent time to take a look at your annual income and expenses. If you discover that your revenue is greater than you expected, you might want to consider ways to increase your business expenses and deductions.

The end of the year is the perfect time to make those big purchases that you’ve been considering, so that you can write them off for 2016.

Why You Need A Website

Most people will visit a website before visiting a business. If you don’t have a website, then you are already missing out on a lot of potential customers. A website is your business’s opportunity to make a first impression. It allows consumers to get to know your business and your brand, and helps them to decide if you are worth doing business with.

Why You Need To Update Your Website

Keep in mind that a bad website is usually worse than no website at all. A website that is slow to load, messy or not mobile ready can actually hurt your business more than help it. Website users expect a website to load in just 3-5 seconds. If graphics aren’t properly optimized, or your website isn’t mobile ready, then your website will take much longer to load and your potential customers will quickly move on to your competitor’s websites.

If the content in your website contains spelling or grammatical errors or isn’t easy to read, visitors will believe that you aren’t professional. If your website is poorly designed or out of date, visitors will think that you don’t care about your business. This is why it’s so important to update your website regularly.

Make Your Deposit Now

We offer websites for a variety of different industries and we have marketing plans to fit every budget. In order to write off your website you should put down your deposit now, or pay for your website in full.

Alter Impact has over 14 years of web design experience. We work directly with you from concept to completion to create a website that accurately displays your business. Please contact us for details.

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Changes to Make to Your Website Before the End of 2016

Changes to Make to Your Website Before the End of 2016

The holidays are upon us and before we know it, 2016 will be over. 2017 brings with it plenty of opportunities for change and growth. In order for your business to reach its full potential next year, you need to have a solid website. Even if you can’t do a complete website overhaul before the end of the year, there are some changes you should do now to make your website more effective.

Refine Your Keywords

Depending on the type of industry you are in, the keywords that you use for search engine optimization probably change from time to time. If you haven’t assessed the keywords on your website now is the perfect time to do so.

Check which keywords you are using and determine whether there are better options. You will also need to make sure that the keywords are used appropriately and not overused. Ensure that all text on your page sounds natural and is easy to read.

Make Sure That Your Website is Mobile Ready

More and more people use mobile devices to access the internet every year. If your website isn’t mobile ready, then you are losing business every day. Before the end of 2016, make sure that you update your website for mobile users.

Add or Update Social Media Buttons

Social media is an excellent way to connect with more potential clients. The social media buttons on your website should direct people to social media websites that you actually use. Also, make sure that your site provides several social media buttons so that readers can share your content through their own social media accounts.

Add or Update Your Blog

A blog is a fantastic way to attract attention to your website. It also provides an opportunity for visitors to share your content on social media. If you don’t have a blog already, now is the best time to start one. The information in your blog should be informative, interesting and easy to read.

The end of the year is the perfect time to update your website to ensure your business’s success in the following year. Alter Impact can help! We have over 14 years of experience creating and updating websites for a variety of industries. Our professional content writer can review your web content for keyword issues. Please contact us for more information.

 

 

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Web Design 101

Web Design 101web design 101

Effective web design is about strategy. It’s about understanding what a website needs to accomplish and how to get it there. It’s easy to find graphic designers and writers to create content for a website. It’s much more critical to know what you need to get out of those individuals.

Search Engine Optimization is a strategy that makes a website easier to find. This is accomplished by using certain keywords and text to attract the search engines and draw the attention of individuals searching the Web. Website designers and content writers should create pages and articles that repeat relevant keywords several times in a natural-sounding way.

The style of your website should reflect the message that you are trying to convey. Using flash animation can draw visitors in and make a website look professional and appealing. However, too much flash can easily overwhelm visitors to your website.

When designing a website you must consider how it will be used. If it is a personal website it should include information that accurately represents the individual. If it is a business website it should incorporate Search Engine Optimized language. If the website is informational it should be unbiased and should not endorse any product without being able to back it up.

It doesn’t matter how great the content or graphics of a website are, if the page is not compatible with the most popular web browsers then it will not be successful. The code of the website should be designed in a way that is compatible with the four main web browsers.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content and blogs. For more information, please contact us today.