Alter Impact Orange County Website Design

You are here: Home / Archives for california

By

Web Design Specialists

Web Design Specialists

Most people will only visit a business once they have visited its website. The quality of that website helps customers decide whether or not a business is worth their time. A well-designed website can help your business appear professional and bigger than it actually is.

Attract more business

Approximately fifty percent of all small businesses do not have a website. A big reason for this is the fact that many small business owners believe that their customers do not care about a website, or that websites aren’t useful in their industry. This simply isn’t true. In fact, 80% of all people, in every industry, search the web for products or services before ever making a phone call or visiting a business.

Keep your customers informed

A website allows you to connect with people around the world. It makes it possible to keep your customers updated about new products and services. A professionally designed website shows people that you care about your business. It helps potential customers get to know you, and allows them to share your website with their friends and family.

Web Design Specialists

Alter Impact has over 14 years of experience creating quality websites for a variety of different industries. Our web design specialists understand Google algorithms and know what it takes to get your business noticed. Our professional content writers can help you create web content that is properly optimized for the search engines.

Whether you need a fully functional e-commerce website, or a single webpage, our web designer will work directly with you to create a website that accurately depicts your business. Every aspect of the web design process is explained, making it a quick and painless process from concept to completion.

Cost effective marketing

A website is an extremely effective marketing tool. It allows you to reach more people, keep customers informed and develop a reputation as a professional business. If you have been putting off getting a website because of cost, contact us to discuss how we can help. We offer web design and marketing packages to meet a variety of different budgets.

From logo design to social media marketing, Alter Impact can help! Please contact us today for more information.

By

Why Quality Web Content Matters

Why Quality Web Content Matters

Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot of time to make a good impression. The best way to attract more visitors is with quality web content.

Search Engine Optimization

Web users have hundreds of thousands of websites to choose from. That’s why search engine optimization is so important. When done right, search engine optimization helps more people find your website, allowing you stand out above your competition.

The quality of your web content plays a major role in where you place in the search engines. Ideally, when someone looks up something related to your business, you should appear somewhere in the first three pages of results. This can be accomplished with regularly updated, properly optimized, quality web content.

What is quality web content?

Quality web content is text that is easy to read, with little to no grammatical or spelling errors. Web content must be relevant to your business in order to place well with the search engines.

The search engines rate websites based on a number of different factors. Search engine robots dig through each website checking for original text. This means that web content cannot be copied in part or in whole. Copied text is the fastest way to lose your standing in the search engines. A website with plagiarized text might even be removed from the search engines entirely.

A blog is the best way to keep your web content fresh

Web content needs to be updated regularly. The best way to accomplish this is with a blog. Blogs should be updated at least twice a month, although 1-3 times per week is ideal. Just like other web content, blogs should be easy to read and relevant to your business. A properly optimized blog can raise your search engine ranking and drive more traffic to your website.

Alter Impact can help with all of your web content needs. Our professional content writers understand Google algorithms and know how to drive traffic to your website. Please contact us for details.

By

Marketing Packages

Marketing Packages

Alter Impact offers a variety of marketing packages for businesses both large and small. Depending on your company’s needs, we can help get you noticed. We offer social media campaigns, logo design, web design, graphic design, ad design, professional content writing and much, much more. Alter Impact has over fourteen years of marketing experience and we know what it takes to succeed.

Social Media

Social media outlets such as Instagram and Twitter are extremely popular marketing tools in today’s competitive business world. These outlets allows businesses to effectively answer customer questions, gain more customers, show off new products or services and remain constantly in the public’s eye. In order to be successful, all businesses should have an active online presence.

Graphic Design

Graphic design includes logo design and all imagery associated with your business. These images represent your customer’s first impression of your company. If they aren’t effective and well-designed then potential customers will view your business as unprofessional. Even the most innovative products seem worthless when they are surrounded by poorly designed graphics.

Web Design

Most people will only consider a business after visiting their website. If that website is slow or poorly designed, there’s not much stopping them from clicking over to your competition instead. The same goes for websites that aren’t mobile responsive.  Websites that cannot be accessed by phone or tablet, then you are losing business. This is because most people will only use their phones to look things up on the web.

Professional Content Writing

Web content includes the text on your webpages and in your blog. In order to stay at the top of the search engines you must be adding content to your website regularly. The best way to accomplish this is with a blog. However, it’s not enough to just write your thoughts in a blog. Blogs must be written in such a way that they gain relevancy with the search engines. Web content should be informative and well written without spelling or grammatical errors. Blogs should be easy to read and interesting to your target audience.

Alter Impact has over fourteen years of marketing experience. We offer professional web design, graphic design and content writing. For more information about our marketing packages, please contact us today.

By

Is Your Blog Attracting Enough Attention?

Is Your Blog Attracting Enough Attention?

Nowadays it seems like everybody has a blog. It makes sense when you consider the amount of attention a blog can gain for a website. Blogging increases a website’s ranking on the search engines and attracts more visitors. This can be especially beneficial for businesses. Numerous studies have shown that the more times a person visits a business’s website the more likely they are to think of that business when they need what they offer.

An interesting blog keeps the reader engaged, encouraging them to check back often and share content with their friends and family. When a website receives a lot of visitors, their ranking on the search engines improves. All of this is very good news for individuals and businesses wanting to increase their exposure.  However, a poorly written blog or one that does not follow Google’s guidelines can have the opposite effect; visitors quickly lose interest and search engine ranking drops, sometimes falling off the list entirely.

Why writing quality matters

Have you ever tried reading a poorly written blog? Sometimes they don’t make any sense, other times the spelling and grammar is so terrible that it becomes all you can focus on. Occasionally you come across several different blogs on different websites that are exactly the same, word for word. These types of blogs are not interesting, not worth sharing and are quickly removed from Google and the other search engines.

Google sets certain criteria for web content. All web content must be easy to read, relevant to the website and it MUST be original. Google scans every single webpage to ensure that content is not copied from another website or blog. Penalties apply if all of the web content is copied, or just a small portion of it. This includes content that has been copied even if the words have been changed slightly.

Attracting more visitors

The best way to attract more visitors to your blog is to consistently post relevant and interesting information. Keep in mind that a blog is not meant to be an advertisement of your business but a marketing tool to attract visitors to your website. Once they are there, they might just search around. Even if all they do is read and share your blog, you have the opportunity to gain potential customers that come to trust your business and recognize your brand.

Let us help you create and maintain your blog. Alter Impact has over 14 years of experience creating quality web content for businesses both large and small. For more information, please contact us today.

By

Importance of Advertising your Professionally Designed Website

Importance of Advertising your Professionally Designed Website

 

Online advertising provides businesses with a heightened level of visibility and audience contact. This helps companies differentiate their brand online by providing useful information, positive interaction and enhanced communication. Online advertising attracts new customers and keeps existing ones loyal.

Today, almost everyone uses the internet. You want to make sure that people can find you online. Advertising your professionally designed website is important to the overall success of your business.

The foundation of web advertising is search engine marketing, which drives traffic to business websites. Other web advertising formats include display ads such as banners and classified ads, auctions such as Craigslist and eBay and lead generation which involves using email or social networking.

Web advertising levels the playing field for all sizes and types of businesses. Unlike print or broadcast media, web advertising works 24 hour a day, seven days a week. Additional advantages include immediate viewer feedback, rapid analytic ability, ease and speed of restructuring online marketing and advertising campaigns to meet a variety of changing circumstances.

Technological improvements are expected to positively impact web advertising as broadcast access penetrates more regions. Internet searches will be more intelligent and location aware. Mobile device usage will become more widespread, with media rich and powerful applications and personalization of online consumer interaction with businesses will increase.

Alter Impact provides web and graphic design services to businesses both big and small. We can help you market your business online! For more information, please contact us today.