Understanding Corporate Identity

Corporate identity is the sum of a company’s individual parts. While there are many physical characteristics that communicate a company’s overall identity, there are also other, more subtle traits. Even the most recognizable trademarks would have been long forgotten if they had not been accompanied by corresponding support and proper communication.

One of the most visible aspects of a corporation’s identity is its logo. A well designed logo provides high visibility and differentiates itself from the competition. Companies must put in a lot of thought when deciding on their logo. It is important that they begin by determining who their intended audience is and what message they wish to convey.

In order to figure out what works, newer companies should look toward long-established corporate identities. Until the general public is able to easily identify your company, branding itself is virtually impossible. Ease of identification makes it possible to advertise your corporate culture as well as your product.

Once you have a successful product and an easily identifiable logo, your company’s image and reputation should become the most important component of your corporate identification. Trust in your products develops a comfort level that customers can feel. A company’s brand should always precede its products. While branding is not the same thing as corporate identification, they cannot exist without each other.

Distinguishing your brand can help your company avoid legal issues and other challenges. Corporations must have absolute control over its identity and should never allow anyone else to use its logo without permission.

Improved employee morale, recruitment and retention are common for well-established businesses. This is because a familiar brand offers employees a feeling of pride in their company. Even if prospective employees don’t know what your company is offering, they will likely be swayed by the fact that your company’s logo and message are easily recognizable.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.