When it comes to search engine optimization, web content is king. In fact, every single thing about search engine optimization revolves around web content. While there are several different points to consider when talking about web content and SEO, the most important ones include:
- Overall quality
- Fresh content
Thanks to recent changes to search algorithms, there is more focus on keywords than ever before. Keywords should be found in all titles, meta tags, paragraphs and images. However, the main focus shouldn’t be on just your keywords, but rather on what your articles are actually about and how you use your keywords within that content.
When Google studied search trends around the world they realized that improvements had to be made regarding identifications among both synonyms and concept grouping. This is why it is important to have both synonyms that are related to your top keywords plus keywords that are directly related to the topic of your articles. This simple difference has changed search engine marketing strategies at internet marketing firms around the world.
As far as quality goes, articles must be longer and much more meaningful than they were in previous years. While articles with 250 words used to be the norm, today webpages should contain between 300 and 500 words. Articles must also be well written with no grammatical or spelling errors. All of these factors affect how well your articles are received by the search engines.
Last but certainly not least we should mention the importance of fresh content. Content should always be original and never copied. Web content should be interesting to read and relevant to your business. In addition, content should be added and updated regularly. If you are unable to create fresh content for yourself, consider enlisting the help of a professional content writer.
Alter Impact has over twelve years of experience creating websites with quality SEO content. For more information, please contact us today.