graphic design services Archives | Alter Impact Orange County Website Design

Rebuilding your Company’s Image

When something happens that damages your company’s image it’s extremely important that you take action immediately! Take control of the situation by acknowledging the problem, apologizing, identifying the cause and communicating the steps that your company is taking to resolve it. The best way to restore your company’s image is by demonstrating that you are listening and responding to the opinions of stakeholders.

The first step towards rebuilding your company’s image is acknowledging that there is in fact a problem. Contact customers and point out the problem. Let them know that they can return the product for a replacement or book a complimentary service call for necessary repairs. Consider issuing a press release and posting information about the problem on your website. Being honest and proactive will help restore consumer trust in your company.

When a company sells a faulty product they can quickly develop a reputation for poor quality. This often leads to criticism in the press and social media websites as consumers voice their concerns. Never ignore criticism, instead apologize and respond to all social media comments. Building dialog helps rebuild positive relationships with your consumers and the media. This is crucial to restoring your company’s image.

Preventing the recurrence of the problem is a very important step in restoring your company’s image. Start by identifying the cause of the problem and take the appropriate action to resolve it. Let customers know that you have taken action and communicate the changes that you have implemented through press and social media outlets. After dealing with the immediate problem consider focusing on other issues that will strengthen your company’s reputation. Companies with strong reputations are worth far more than companies with poor reputations.

Alter Impact has over thirteen years of experience creating memorable brands for businesses both large and small. We offer a variety of web design, graphic design and marketing services. For more information, please contact us today.

Why Professional Business Card Design Is Important

Think about how many times you’ve been given a business card that actually stood out. I’m guessing it hasn’t happened very often. Most of the business cards that we are given look just like any other, and end up in a pile somewhere never to be touched again. However, every now and then you probably receive a well thought out, professionally designed business card. These are the cards that people remember. In fact you typically see these cards pinned up on bulletin boards.

When it comes to business card design you need a professionally designed, attractive card that grabs the receiver’s attention. Eye catching business cards simply attract more clients. You only get one chance to make a first impression. Professional business card design is important for a number of reasons including:

Poor business card design could potentially lose you clients
Poor business card design often includes wrong contact numbers and typos
Thanks to social media, business cards are back in style
While a good design is just as obvious as a bad design, a poorly designed business card can make your business appear unprofessional
Potential clients will notice any extra effort that you put into your business card design
Online business card makers are limited to unattractive standard designs that are not able to capture the attention of your intended audience
When your business card is interesting, people will want to find out more about your business

Since 2002, Alter Impact has worked with businesses both large and small to develop brands that work. We spend the time necessary to understand our clients, their industry, their customer base as well as their products and services. Alter Impact can help your company with your next business card design. We provide quality graphic design services for a variety of different industries. For more information about how Alter Impact can help your business, please contact us today.