Industry Specific Graphic Design

Industry Specific Graphic Design Every industry has its own unique market. It’s important for businesses to realize that a one-size-fits-all approach does not work for every industry. In order to reach your target market you need to understand who they are. The graphics used on your website, business cards, postcards, signage and other aspects of […]

Marketing Packages

Marketing Packages Alter Impact offers a variety of marketing packages for businesses both large and small. Depending on your company’s needs, we can help get you noticed. We offer social media campaigns, logo design, web design, graphic design, ad design, professional content writing and much, much more. Alter Impact has over fourteen years of marketing […]

Understanding Corporate Identity

Understanding Corporate Identity Corporate identity is the sum of a company’s individual parts. While there are many physical characteristics that communicate a company’s overall identity, there are also other, more subtle traits. Even the most recognizable trademarks would have been long forgotten if they had not been accompanied by corresponding support and proper communication. One […]

Branding on a Budget

Branding on a Budget Branding is extremely important if you want people to recognize and trust your product. However, most small businesses don’t have a lot of money to put into branding. Let’s take a look at how small businesses can brand their business on a budget. Understand your audience. Before making any attempt to […]

The Role of Advertising in Business Marketing

The Role of Advertising in Business Marketing Business marketing is the promotion of a company’s products or services to a specific audience. It can also be the act of engaging in actions to improve a company’s name recognition and public goodwill. Advertising is a much more generic promotion of a product or service to a […]