logo Archives | Alter Impact Orange County Website Design

November 20, 2015 By admin

Understanding Corporate Identity

Understanding Corporate Identity

Corporate identity is the sum of a company’s individual parts. While there are many physical characteristics that communicate a company’s overall identity, there are also other, more subtle traits. Even the most recognizable trademarks would have been long forgotten if they had not been accompanied by corresponding support and proper communication.

One of the most visible aspects of a corporation’s identity is its logo. A well designed logo provides high visibility and differentiates itself from the competition. Companies must put in a lot of thought when deciding on their logo. It is important that they begin by determining who their intended audience is and what message they wish to convey.

In order to figure out what works, newer companies should look toward long-established corporate identities. Until the general public is able to easily identify your company, branding itself is virtually impossible. Ease of identification makes it possible to advertise your corporate culture as well as your product.

Once you have a successful product and an easily identifiable logo, your company’s image and reputation should become the most important component of your corporate identification. Trust in your products develops a comfort level that customers can feel. A company’s brand should always precede its products. While branding is not the same thing as corporate identification, they cannot exist without each other.

Distinguishing your brand can help your company avoid legal issues and other challenges. Corporations must have absolute control over its identity and should never allow anyone else to use its logo without permission.

Improved employee morale, recruitment and retention are common for well-established businesses. This is because a familiar brand offers employees a feeling of pride in their company. Even if prospective employees don’t know what your company is offering, they will likely be swayed by the fact that your company’s logo and message are easily recognizable.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

July 10, 2015 By admin

The Role of Images in Business

The Role of Images in Business

Images are used to attract the human eye. The message that is conveyed by images plays a vital role in the overall success of a business. The images used in business speak volumes long before the message being passed is actually read. Because images are used to create a long lasting impression, using the right images can help to make your business well known.

Whenever used, images draw the attention of consumers. Images often rouse the interest of the viewer, compelling them to find out more. For example a beautiful beach scene with people swimming and surfing might compel viewers to visit the beach. The proper use of images in business captures consumer attention and helps you better market and promote your business.

The message conveyed by an image should coincide with the text that accompanies it. The image should clearly convey your thoughts and define the point that you are trying to put across.

The message that is passed on to consumers by an image should be much more appealing than just words. For example, a hotel might want to display high quality images of tasty dishes, well-furnished bedrooms and a swimming pool in order to increase customer interest in their property.

Alter Impact has over thirteen years of experience creating effective brands for businesses both large and small. For more information on how we can help you market your business, please contact us today.

May 15, 2015 By admin

Logo Design

Logo Design

Logos are a big part of everyday life. Every business has its own unique logo, designed to convey its position in the marketing community. Inside each store that you visit, the shelves are lined with products, each tagged with a company logo that tells consumers who provides that particular product. Every single television station, radio station, publisher, website and manufacturer has a logo that has been specifically designed just for them. Logo design is an important part of the visual language of advertising, consumerism and identification.

In marketing, logos are used to attract the attention of consumers and give them visual identification with a product or company. Logos should be properly designed to tell a story within just a few seconds. The logo is used to convey to consumers what service or product a company provides. This type of branding effectively makes a mark on the collective psyche of the consumer, making the logo synonymous with the company.

A properly designed logo imbeds the name of the company into the imagery. This puts the name brand in close alignment with the story portrayed by the imagery, thus forming a visual connection with the consumer. Because logos must fight for consumer attention, their overall success rests on instant recognition. For this reason the most successful logos are often the most simple.

Logo design is one of the many services offered by graphic designers. Professional graphic designers cannot only create a visually appealing logo but they also understand the psychology behind a good logo. A graphic designer will use color, lettering, imagery and shapes to communicate the client’s message to their targeted audience.

Alter Impact has over thirteen years of experience designing logos for a variety of different businesses. We offer logo design, website design and branding packages for businesses both large and small. For more information about how Alter Impact can help your business, please contact us today.

October 9, 2014 By admin

Benefits of Professional Logo Design

Benefits of Professional Logo Design

Your company’s logo is what identifies your business services or products and sets you apart from your competition. An effective logo is able to accurately convey your company’s message to your intended audience. Because your logo will be used for several years and will help to build your brand, it should be well-crafted from the start. While you might be tempted to design your company’s logo yourself, this can lead to a significant loss of both time and money. In addition, a poorly constructed logo can send the wrong message about your business and drive potential clients away.

A professional logo design specialist is able to create a logo that fits your specific needs and goals. They understand that professional logo design is critical to their client’s success. A professionally designed logo:

Influences buying decisions, increases support and shapes the overall consumer experience.
Creates an emotional connection between consumers and a product, company or organization.
Increases a product’s value.
Makes purchasing decisions easier.
Successfully brands a business.
Builds trust in a brand and sets a product apart from the competitors’.
Builds name recognition.
Visually communicates a company’s values.
Increases sales and a company’s marketing effectiveness.
Supports credibility on first impression.
Ensures loyalty to a brand.
Allows smaller players to compete with larger, established businesses.

Your company’s logo is the very first impression that you make to your potential customers. Your logo is what starts the trust building process and draws initial attention to your business and your brand. Effective branding begins with a thought out, properly designed logo that evokes a positive trust value message and transforms the core vision of your company into a reality.

Alter Impact has over twelve years of experience helping businesses both large and small create effective logos. For more information about how Alter Impact can help you brand your business please contact us today.