Understanding Corporate Identity

Understanding Corporate Identity Corporate identity is the sum of a company’s individual parts. While there are many physical characteristics that communicate a company’s overall identity, there are also other, more subtle traits. Even the most recognizable trademarks would have been long forgotten if they had not been accompanied by corresponding support and proper communication. One […]

The Role of Images in Business

The Role of Images in Business Images are used to attract the human eye. The message that is conveyed by images plays a vital role in the overall success of a business. The images used in business speak volumes long before the message being passed is actually read. Because images are used to create a […]

Logo Design

Logo Design Logos are a big part of everyday life. Every business has its own unique logo, designed to convey its position in the marketing community. Inside each store that you visit, the shelves are lined with products, each tagged with a company logo that tells consumers who provides that particular product. Every single television […]

Benefits of Professional Logo Design

Benefits of Professional Logo Design Your company’s logo is what identifies your business services or products and sets you apart from your competition. An effective logo is able to accurately convey your company’s message to your intended audience. Because your logo will be used for several years and will help to build your brand, it […]