Postcards are a quick, inexpensive and effective way to market your business. Postcard marketing is an excellent way to attract new customers and keep your current client base informed and in touch. Let’s discuss the best ways to market your business with postcards:
- Keep them simple
- Decide in advance where you will aim your marketing
- Postcard designs should be thought out and professional
- Use postcards to help brand your business
- Keep a record of how many customers respond to your postcards
- Distribute postcards by mail, by hand and via bulletin boards
In today’s high-tech world, many people try to use every option available to them. Resist the urge to use too many different fonts or colors on your postcards and never overload your customers with too much information. For many, your postcard will be the first impression your business gets to make. You will want to be sure that postcards are memorable and worth keeping.
Postcards can be specifically made to focus on specific zip codes, carrier routes, residences or businesses. They can be sent to the households of certain income brackets, property values, age groups, purchasing habits, lifestyles, hobbies and demographics. The more targeted your mailings are, the better.
Poorly designed postcards will most likely end up in the trash. Postcards should be thought out and professionally designed in order to attract the most possible attention for your business. Additionally, professionally designed postcards can be used as part of a larger marketing strategy. Your card can be used to alert buyers that you will be calling them about your product.
Postcards can be used to help brand your business by keeping your name in the public’s eye. They can also be used to let your established customers know that you’re still around and ready to do business with them. Brand familiarity begs for respect and can solidify a company’s reputation.
Postcards make it possible to track the success of your marketing campaign. Perhaps the easiest way to accomplish this is by asking customers to bring the card with them in order to redeem a special discount.
Postcards can be distributed in a number of ways. They can be mailed, handed out at trade shows, stuffed in publications or displayed on bulletin boards. Anything goes as long as you get your message out to your intended audience.
Alter Impact has over twelve years of experience designing effective postcards and business cards. For more information about how we can help brand your business, please contact us today.