marketing Archives | Page 5 of 5 | Alter Impact Orange County Website Design

Marketing your Business with Postcards

Postcards are a quick, inexpensive and effective way to market your business. Postcard marketing is an excellent way to attract new customers and keep your current client base informed and in touch. Let’s discuss the best ways to market your business with postcards:

Keep them simple
Decide in advance where you will aim your marketing
Postcard designs should be thought out and professional
Use postcards to help brand your business
Keep a record of how many customers respond to your postcards
Distribute postcards by mail, by hand and via bulletin boards

In today’s high-tech world, many people try to use every option available to them. Resist the urge to use too many different fonts or colors on your postcards and never overload your customers with too much information. For many, your postcard will be the first impression your business gets to make. You will want to be sure that postcards are memorable and worth keeping.

Postcards can be specifically made to focus on specific zip codes, carrier routes, residences or businesses. They can be sent to the households of certain income brackets, property values, age groups, purchasing habits, lifestyles, hobbies and demographics. The more targeted your mailings are, the better.

Poorly designed postcards will most likely end up in the trash. Postcards should be thought out and professionally designed in order to attract the most possible attention for your business. Additionally, professionally designed postcards can be used as part of a larger marketing strategy. Your card can be used to alert buyers that you will be calling them about your product.

Postcards can be used to help brand your business by keeping your name in the public’s eye. They can also be used to let your established customers know that you’re still around and ready to do business with them. Brand familiarity begs for respect and can solidify a company’s reputation.

Postcards make it possible to track the success of your marketing campaign. Perhaps the easiest way to accomplish this is by asking customers to bring the card with them in order to redeem a special discount.

Postcards can be distributed in a number of ways. They can be mailed, handed out at trade shows, stuffed in publications or displayed on bulletin boards. Anything goes as long as you get your message out to your intended audience.

Alter Impact has over twelve years of experience designing effective postcards and business cards. For more information about how we can help brand your business, please contact us today.

Developing a Strong Brand For Your Business

A brand is defined as a name, term, sign, symbol or design that is used to identify the goods and/or services of a seller. Simply put, your brand is what differentiates your business from the rest. A business’ brand exists in every single interaction with their customers including their marketing materials, shared images, and their online presence including posts on social media websites. A strong brand is able to successfully communicate what a company does and how it does it, while establishing trust and credibility.

Developing a strong brand involves commitment and a high level of marketing knowledge and experience. In order to create a professional brand that accurately portrays your business to your intended audience you must start with a strong foundation. Creating a strong brand involves:

Focusing on what makes your business unique
If you want your brand to stand head and shoulders above the rest, it should focus on what makes your business unique. A professional brand tells a story and relays what sets your business apart from others in your industry.
Growing your community both online and offline
Successful companies understand that if people trust a brand’s community, they will extend their trust to the brand itself. In our modern world, businesses both large and small have many opportunities to build both online and offline communities. Online communities include Twitter and Facebook and professionally maintained blogs.
Building exceptional products and services
Even the strongest brand suffers when they deliver average or below average products or services.
Having a good name and a strong logo
A strong brand is easily recognizable. A strong logo reflects your company, builds trust and helps pull your brand together.
Clear communication with potential clients
Your company’s voice is the language and personality used to deliver your branding message and reach your customers. What you say is just as important as how you say it.
Staying consistent
A common mistake made by many small businesses is to change their messaging based on their audience. This type of inconsistency will only confuse your customers. Always stay consistent when presenting your brand.
Proving you stand for something
Strong brands typically stand for or against something in order to connect emotionally with their customers.
Keeping your promises
Happy customers are your best source of referrals. Failing to keep your promises is the quickest way to tarnish your brand.
Empowering your customers
Nurturing relationships with your customers will ensure that they share your ideas and your brand with their own networks. When a company helps its customers succeed, those customers will help the company’s brand succeed.
Delivering value
Value doesn’t necessarily mean having the lowest price. It might also mean operational excellence, product leadership or excellent customer service.

Alter Impact has helped hundreds of small businesses create a successful brand. For more information, please contact us today.