online branding Archives | Alter Impact Orange County Website Design

Branding on a Budget

Branding is extremely important if you want people to recognize and trust your product. However, most small businesses don’t have a lot of money to put into branding. Let’s take a look at how small businesses can brand their business on a budget.

Understand your audience. Before making any attempt to brand your business you must first develop a comprehensive understanding of who your audience is. This will help you optimize your efforts as well as any money that you spend.
Focus on quality across every facet of building your organization. Start with a product or service that your customers really want or need.
Create a standout logo. An experienced graphic designer can help you create a logo that lets people know exactly what you and your company stands for. An effective logo is functional, aesthetic, original, timeless and simple.
Create a slogan. A good slogan is short and sticks in people’s minds, constantly reminding them both consciously and unconsciously of your product.
Come up with an elevator pitch. An elevator pitch is a short pitch that answers the question of what you do.
Make sure that your online presence is consistent with your offline brand. Elements such as color scheme, typeface and wording should be consistent.
Capitalize on social media. Social media is free and there are many platforms. Figure out where your target consumers are spending their time and focus your efforts there.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

Branding your Business

Today, branding your business has a lot less to do with presentation and a lot more to do with interaction. The following tips will help you properly brand your business online.

It’s more important than ever to be an integral and evolving part of the conversation online. Social media is all about conversation and building effective relationships. Keep in the conversation by making regular posts to social media and always replying quickly to messages from customers. Social media has shortened the time frame for company responses and complaints. Always respond within minutes.
Appearing to the masses as a source of expertise can go a long way toward building your brand. Identify media outlets that are most fitting to your particular areas of expertise and send them targeted pitches. Getting involved with professional organizations and attending conferences can help you spread your message and further build your brand.
Be persistent in locating and targeting your niche. With so many businesses online it is more important than ever to make your brand stand out.
Put a considerable amount of thought into your “about us” page. While you might not think too much about it, visitors to your website will. The goal is to connect with your site visitors.
Remember to fully integrate social media into your website. This will help increase your connectivity and gain more traffic to your site.
Online, an effective brand is all about trust and relationships. Build trust by showcasing your best work. Post testimonials and list big name clients that you’ve worked with. Consider incorporating your clients’ logos somewhere on your page. Mention any awards or recognitions that your company has received as well as any community service work, green initiatives and interesting facts about your business.