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May 5, 2017 By admin

Industry Specific Graphic Design

Industry Specific Graphic Design

Every industry has its own unique market. It’s important for businesses to realize that a one-size-fits-all approach does not work for every industry. In order to reach your target market you need to understand who they are.

The graphics used on your website, business cards, postcards, signage and other aspects of your business should speak directly to your target audience. For example, you probably wouldn’t want to use brightly colored graphics to advertise a mortuary. Effective graphics communicate with your intended audience and connect with their emotions.

Quality Graphic Design in Orange County, California

Alter Impact has over fifteen years of experience creating quality graphics for a variety of industries. We understand how important it is to accurately communicate your company’s message. We work directly with our clients to create quality graphics that consistently do.

Graphic Design for Every Budget

We know how hard it is to succeed in a struggling economy. That’s why we offer a variety of marketing packages for every budget. Our marketing packages can be customized to meet your company’s individual needs from logo design to web design. Please contact us to see what we can do for you.

Effective Logos For Every Business

When creating a logo for your business you must be extremely careful to accurately display your company’s message. Logos should be clean and easy to understand. Every aspect from color to font should be carefully considered. After all, your logo is the first thing people will associate with your business. It needs to be memorable!

Alter Impact has created numerous logos for businesses both large and small. We know what it takes to get your business noticed.

Please contact us for information about our comprehensive graphic design services.

Filed Under: Marketing Tips Tagged With: branding, graphic design, logo design, marketing packages, orange county, southern california

April 21, 2017 By admin

How Professional Graphic Design Can Help Your Business

How Professional Graphic Design Can Help Your Business

In today’s competitive world, it’s more important than ever before to make your business stand out. This is particularly true for businesses that are trying to make an impact on a specific market. One of the best ways that a business can stand out is by having a great looking logo or image.

Excellent graphics grab the attention of your intended audience and encourage them to learn more about your business. However, some businesses do not have the resources or experience necessary to create these types of graphics on their own. These businesses should consider enlisting the help of a professional graphic design company.

Benefits of Professional Graphic Design

Some businesses simply do not have the artistic abilities to create a great looking logo. A graphic design company can help your businesses brainstorm ideas in order to come up with something that adequately represents your company. Also, hiring a graphic design company frees up your resources and allows you to concentrate on your business.

Creating an Effective Logo

A great logo helps consumers understand who you are as a business and gives them an attachment to your brand. This can go a long way towards converting them into customers. A professionally designed logo can help your business stand out, build a reputation and illicit a positive response from your customers.

An experienced graphic design company understands how important your company’s image is. They can help you create a logo that attracts attention and adequately displays your company’s beliefs.

When potential customers see a professionally designed logo they know that the company put a lot of time and thought into their image. This makes the company appear professional and consistent in the eyes of their customers.

High Quality Graphic Design in Orange County, California

Alter Impact has been creating professionally designed logos and graphics for over fourteen years. We offer graphic design, web design and marketing for businesses both large and small. For more information on how we can help you brand your business please contact us today!

Filed Under: Marketing Tips Tagged With: california, graphic design, orange county, professional graphic design, southern california, web design

March 10, 2017 By admin

Marketing your Business in Orange County, California

Marketing your Business in Orange County, California

 

Southern California is home to approximately 22.68 million people. If you own a business in Orange County, that’s a lot of potential business. In order to attract the right type of customers, you need to understand the way that people living in this unique area think.

We’re Orange County Residents

Alter Impact is owned and operated by Orange County residents. We grew up enjoying all that Southern California has to offer and we understand how to make your Orange County business stand out.   

Social Media Marketing

More and more people join social media websites like Twitter and Facebook every day. That’s why your presence on these sites is so important. Social media gives you an outlet to talk about your products, answer questions and concerns and share valuable information with your customers. With so many people living in Orange County, social media marketing is extremely important if you want to succeed.

Web Design

Most people will visit a website before ever stepping foot in the door of a business. If you don’t have a website, then you’re losing out on a lot of business. However, just having a website isn’t enough. It needs to be effectively designed to attract your intended audience. In order to accomplish this you must understand what works and what doesn’t with customers in your industry. Alter Impact has over 14 years of experience creating quality websites for businesses both large and small in Southern California.

Graphic Design

In order to make your Orange County business stand out, you need to have professionally designed graphics. Alter Impact offers quality graphic design for all of your businesses needs including logos, the images on your website, print work, company shirts, merchandise and more. We have many years of experience working with businesses throughout Southern California.

Alter Impact offers effective web and graphic design services in Orange County, California. We have experience working with a variety of industries, and know how to position your business for the best possible results. For more information, or to schedule a marketing consultation, please contact us today.

Filed Under: Marketing Tips Tagged With: graphic design, marketing, orange county, social media marketing, southern california, web design, website design

February 24, 2017 By admin

Web Design for Every Industry

Web Design for Every Industry

A lot goes into creating a website. You must first decide your intended audience and then create a website that accurately expresses what your business does. Every industry needs to reach a different type of clientele. As such, every industry will have different needs when it comes to the design of their website. When looking for a web designer, business owners should search for someone with experience in a variety of industries.

The problem with free web templates

There are currently several free web templates available online. Many small business owners think these are a wonderful idea. However, these types of websites look unprofessional and aren’t properly optimized for the search engines. Free template websites make a business appear unprofessional. They also give the impression that you don’t care about your business.

You don’t need to spend a fortune to have a good website. Alter Impact offers a variety of web design packages to suit every budget.

Colors matter

The colors you use on your website say a lot about your business. Many people don’t realize that different industries use different colors to market their products. For example, red creates a feeling of urgency, which is why is typically used for clearance sales.

An experienced web designer understands the way that color influences your customers. They will work with you to create a website that accurately depicts your business.

Selling online

If you would like to sell a product or service online, then you need the right outlet to do so. A quality ecommerce site makes it easy for customers to purchase your products through your website.

Ecommerce websites must be secure and should follow the same theme as your original website. They should be thoughtfully designed to attract your intended audience and help your business stand out in your industry.

Alter Impact has over 14 years of experience creating effective websites for businesses both large and small. We have worked with several industries and we understand how important it is to stand out. We offer web design packages to fit every budget. For more information, please contact us today.  

Filed Under: Marketing Tips Tagged With: california, graphic designer, orange county, web design, website design, website designer

February 10, 2017 By admin

Content Marketing 101

Content Marketing 101

You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, social media, podcasts and video.

Blogs

Every successful company has a blog. A blog is the perfect opportunity to create shareable content that is interesting and relevant to your intended audience. Blogs should be well written and easy to read. They should be free from spelling and grammatical errors. Your blog should be updated at least twice a month.

For the best results, consider hiring a professional content writer to manage your blog. This ensures consistent, quality content. In most instances, a professional can create and post your blog to your website. Combining an informative blog with a quality social media marketing campaign expands your reach and increases your chance of visitors converting to customers.

Social Media Marketing

Social media sites like Twitter and Facebook offer unique opportunities for new customers. Creating a positive and consistent presence on social media can go a long way towards building your brand.

Using social media to answer questions and respond to concerns in a quick and professional manner shows your customers that you really care about them. Providing interesting and valuable content through social media encourages people to share your posts. When people share your posts with their friends and family, you reach even more potential clients. This is why social media marketing is so important and popular today.   

For effective social media marketing, consider hiring a social media marketing specialist. A social media marketing specialist understands how social media works. They know what works and what does not. This can save you and your marketing team a lot of guesswork.

Alter Impact has over 14 years of experience providing quality marketing for businesses both large and small. Our experienced content writer can help you create effective content for your website and blog. Our professional social media marketing specialist can help you create and maintain your social media accounts. Please contact us for details.   

Filed Under: Marketing Tips Tagged With: blog writer, california, content marketing, content writer, marketing, orange county, small business marketing

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