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Effective Website Design

Effective Website Designeffective web design

Website design isn’t just about having flashy graphics or catchy phrases. The most important part of web design is having a clear understanding of what the website needs to accomplish and how to get it there. It’s easy to find artists and writers to create content for your website, but it’s more crucial to know what you should be getting out of those individuals. Effective website design incorporates:

  • SEO
  • Style
  • Functionality
  • Browser compatibility

Search engine optimization is a strategy that makes a website easier to find online. Including keywords into the website’s text is just one way to help the search engines locate your website and bring it to the attention of individuals searching the internet. Professional web designers understand exactly how to incorporate keywords so that the search engines consider the website more relevant than others that simply repeat keywords over and over again.

The style of the website should reflect the message that your business is trying to convey. While flashy graphics can help draw visitors in, when not used sparingly they can have the opposite effect.

When designing a website one must consider the reason for which it will be used. For example, a business website that sells a product or service will need to reach as many people as possible. Professional website designers know how to maximize a website’s exposure by incorporating search engine optimized language as well as advertising on other websites.

It doesn’t matter how effective the content or graphics of a website are if the pages are not compatible with the most popular web browsers. The website must be designed with code that is compatible with the four main web browsers. Even if all of the pages are not compatible with all four browsers, the web designer should be able to recognize the shortfalls of a particular browser and offer clear instructions for website visitors on how to use all of the features of the website.

Alter Impact has been designing quality websites for over twelve years. We offer web design, graphic design, search engine optimization and search engine optimized content writing. For more information, please contact us today.

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How Long Does it Take to Build a Professional Website?

How Long Does it Take to Build a Professional Website?how long website design

How long does it take to build a professional website? As a professional web designer, we get asked this question a lot. The problem is the answer varies widely depending on several factors. While most professional web designers can take a concept, flesh out the navigation, add content and images and incorporate back-end functionality in about three to four weeks, meeting that deadline rarely happens. This is because of timing factors that delay the process, most of which occur on the client side.

Many factors can slow down the process of web design. Common reasons include:

  • Delays with client-side content
  • Vacations and/or shifts in priority
  • Scope changes

Delivery of client-side content, such as pictures and text, can have a profound effect on how long a website takes to complete. Sometimes several departments must approve key pieces of text or a professional photographer must be scheduled to capture images. Occasionally, the process of creating a mission statement creates questions within an organization that must be resolved before moving forward.

Key client contacts being away on vacation, off on sick days or buried in work are all common reasons for a delay in the design of a website. Sometimes a company will even experience sudden priority shifts and simply move their focus away from the website.

Every now and then a company will start the design process and suddenly see new potentials, or wish to change the targeted audience of the website. These types of scope changes require an entire re-design of the website.

Pre-planning and careful speculation of your website will significantly reduce the incidence of delays. Quick response times with delivery of content, client site reviews and approvals are an extremely important part of a timely website design process.

Alter Impact has been creating quality websites for over twelve years. For more information, please contact us today.

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How Mobile Friendly Is Your Website?

How Mobile Friendly Is Your Website?Mobile Ready Website

Whether you find mobile phones a useful way of staying in touch or an unwelcome distraction, the fact is approximately 2.1 billion people around the world access the web through mobile broadband. This means that if your website isn’t mobile friendly, then you could be losing a lot of customers. Studies have shown that if a mobile website doesn’t grab the attention of visitors within the first few seconds, they will quickly move on to a competitor’s site. Fortunately there are ways to capitalize on this mobile revolution.

There are literally millions of people who look at their mobile phone or tablet every time they have a free moment. Every single one of these people could have the ability to access to your website and become a potential customer.

For the best results, a website’s design needs to be professional, clean and properly optimized for mobile devices. It should be designed in such a way that it changes automatically to fit the screen of the device that it is being viewed on. A professional web designer can help you make the most out of these newly emerging technologies.

As mentioned before, visitors to your website will decide if they will stay tuned in within only a few seconds. This is why it is so important to ensure that visitors are able to find what they are looking for immediately. While a 500 word profile about your business might be necessary to relay important information, it probably shouldn’t be on your home page. Consider what will be most relevant to your potential clients. This might be a brief description of your product or services, a person or office to contact, a brief review of your business or a contact form. It is this information that visitors should see when they pull your website up on their mobile device.

Although digital marketing might be a relatively new way of generating business, it is evolving rapidly. Getting your website mobile ready is the best way to ensure that you don’t get left behind.

Alter Impact has extensive experience creating websites that are mobile ready. Our Responsive Website Design ensures that your webpages look good across all platforms. For more information, please contact us today!