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SEO Tips For 2017

SEO Tips For 2017

Search engine optimization is important if you wish to succeed in 2017. When done right, SEO makes it possible for more people to find your business.

We offer the following SEO tips for 2017.

Update Existing Content

Check to see if your web content is driving traffic to your website. Figure out which keywords work and which ones do not. Ensure that your content is interesting and easy to read. Fix any spelling and grammatical errors. While getting new content out is important, building on your existing content makes it stronger and results in a more relevant result for the user. Also, interesting and informative content is much more likely to be shared with other potential customers.

Make Sure You’re Ranking Locally

If you fail to claim or register your business online, you won’t rank well in local searches. Now is the best time to ensure that your listings and profiles are up-to-date and that the information listed is accurate and consistent. Consider adding extra content such as photos, brochures or operating hours.

Update Your Images

Creating strong imagery for your web content is the best way to encourage visitors to use and share your links. This is particularly powerful for diagrams that help communicate a problem or solution.

Optimize For Mobile

Mobile searches are on the rise. Statistics prove that most people will visit a website before ever visiting a business. When you consider the fact that most people do all of their web searching on their mobile devices, you probably realize how important it is for your website to be mobile ready. Now is the perfect time to optimize your website for mobile devices.

Watch Your Speed

The speed at which your website loads affects your traffic as well as your ranking in the search engines. Most people will only wait for 3 to 5 seconds for a website to load. Because the search engines want to offer users the most relevant websites, page speed determines your ranking.

Page speed can be improved by optimizing images and updating or eliminating plug-ins that you don’t use.  

Alter Impact can help you get your SEO up to speed for 2017! We offer a variety of marketing packages for every industry. Please contact us for more information.

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Protect Your Website Against Hackers – Orange County Web Design

Protect Your Website Against Hackers – Orange County Web Designwebsite_hackers

In order to protect your website from hackers, you must take a proactive stand every single day. As soon as you let your guard down, the hackers will manage to get into your data. Keep in mind, that hackers can do damage from inside a company as well. It is especially important to protect yourself. While the following can help, Orange County web design professionals agree that the best way to protect your website is by updating your website regularly.

  • Maintain your servers in a locked location and allow only designated personnel access to them.
  • Keep all virus protection up to date. Require all employees to complete a virus scan every single day.
  • Be very specific about the types of passwords that you allow. All passwords should be an alphanumeric combination and should be changed on a regular basis. Never share your admin password with anyone.
  • Always limit access to files. If an employee is responsible for working on one project, they don’t need access to every file on your website.
  • Run only current scripts for your web pages. Hackers will look for dated scripts because they are more likely to have holes in them.
  • Take the steps necessary to disable old employee’s passwords. This should be done before they even leave the building. Also, close any accounts that they have with the company.
  • Set up a firewall and take the steps needed to keep it secure. This protects your website from outside hackers when you connect to the Internet.

Alter Impact understands how important it is to have a functional website. We also know how frustrating it can be to deal with hackers. In order to protect your website, it must be up-to-date and updated regularly. Please contact us for more information.

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Images in Business

Images in Businessimages in business

Images in business can be used to attract attention. The messages conveyed by the images play a vital role in the overall success of a business. Typically, the images will speak volumes before the message being passed on is even read. Since images can create a long-lasting impression, it is extremely important to pay special attention to make them effective. Images can be used to:

  • Capture attention
  • Convey a concept
  • Improve communication

Images attract the eye of your potential customers. Images on a website can make visitors want to learn more about your business. Effective use of images can help you market and promote your business.

The message that is conveyed by an image should coincide with the text that accompanies it. For example, if you are talking about a library you might consider displaying an image of a book. For best results, the image and the text should always correspond with each other.

The message that is passed on to consumers by images is typically more appealing than simply words alone. You will probably find that the most successful online businesses include high quality images along with their text. Ultimately, it is the images that will sell your business.

Alter Impact has over thirteen years of marketing experience. For more information about how we can help you with your business, please contact us today.

 

 

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WordPress and Search Engine Optimization

WordPress and Search Engine OptimizationWordPress Search Engine Optimization

There are a lot of factors that come into play when it comes to search engine optimization. Keywords, web content and regular updates are all equally important parts of SEO. However, even the cleanest and freshest web content can’t help you much if you aren’t using the right web platform.

WordPress is a user friendly content management system. Professional web designers have been using WordPress for years to develop custom WordPress websites. In fact there are currently over 61 million websites powered by WordPress. WordPress websites can be designed with simple features that allow business owners to easily update and maintain their own website and blog. But the best thing about WordPress is how it works with search engine optimization.

Here are the top four reasons why WordPress is ideal for SEO:

  • WordPress starts with impeccably clean code
    WordPress templates begin with extremely clean code containing only what you need. WordPress sites allow you to add your own meta tags, categories, excepts, URL strings and titles. Experienced website developers are able to customize every single part of a WordPress site in order to utilize all of its SEO capabilities.
  • There is a WordPress template available for every need
    From eCommerce to blogs, there is a WordPress template available that is designed to maximize the SEO fundamentals for whatever niche it caters to.
  • WordPress offers some of the best plug-ins in the world
    Plug-ins are various services that can be added to your WordPress website to enhance its functionality. Many WordPress plug-ins are built around search engine optimization.
  • WordPress websites load much faster
    Search engines have begun putting a premium on the speed at which a website loads. Luckily, WordPress is an extremely fast content management system which can be made even faster with the addition of certain plug-ins.

Alter Impact has been designing quality WordPress websites for over seven years. For more information about how we can help your business with its search engine optimization, please contact us today.