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You are here: Home / Archives for responsive website design

January 29, 2015 By admin

How a Blog Helps Your Business

How a Blog Helps Your Businesshow a blog helps your business

A blog, when done right, can act as both a direct and indirect mechanism to bring a large amount of qualified visitors to your website, many of whom might become loyal customers. This is due largely to the way that blogs interact with the search engines. Let’s take a closer look at how a blog helps your business.

When it comes to optimizing your website for the search engines it’s important to remember both on page as well as off page optimization. On page optimization refers to the elements of a web page that help it rank well in the search engines. These include keywords, headers, links and more. Off page optimization refers to things that are done outside of your website, specifically links on other websites that point visitors back to your site. In order to rank within the first couple of pages on the search engines you must work extensively on both your on page and off page optimization.

The search engines love to see fresh, original, quality content. This doesn’t necessarily mean that you need to add content to your website every single day, but rather regularly at the same rate over time. For example, if you add three pages every week then you will need to keep that pace up or decrease it slowly, preferably over a couple of months.

A regularly updated blog provides the perfect tool for adding fresh content to your website. When you add links within your blog post that point back to your other web pages, you can significantly improve your rankings with the search engines. However, keep in mind that the links must be relevant to the content in your blog post.

When updating your blog, remember that visitors are looking for useful, free information that they can use. The less you talk about your product or services, the better. For example, if you sell furniture, instead of writing about how your furniture is the best in the world, consider writing about how to find the best piece of furniture for each room. This is the type of information that will keep visitors engaged and checking back regularly.

Adding a blog to your business website is an excellent way to attract more traffic. You will acquire direct traffic from your posts which will be indexed by the search engines and you will also acquire indirect traffic from the links that are strategically placed in your blog posts.

Alter Impact can help your business create and update their blog. For more information, please contact us today.

 

Filed Under: Marketing Tips Tagged With: blog, blog posts, marketing, professional blogger, responsive website design, search engine optimization

January 9, 2015 By admin

How Mobile Friendly Is Your Website?

How Mobile Friendly Is Your Website?Mobile Ready Website

Whether you find mobile phones a useful way of staying in touch or an unwelcome distraction, the fact is approximately 2.1 billion people around the world access the web through mobile broadband. This means that if your website isn’t mobile friendly, then you could be losing a lot of customers. Studies have shown that if a mobile website doesn’t grab the attention of visitors within the first few seconds, they will quickly move on to a competitor’s site. Fortunately there are ways to capitalize on this mobile revolution.

There are literally millions of people who look at their mobile phone or tablet every time they have a free moment. Every single one of these people could have the ability to access to your website and become a potential customer.

For the best results, a website’s design needs to be professional, clean and properly optimized for mobile devices. It should be designed in such a way that it changes automatically to fit the screen of the device that it is being viewed on. A professional web designer can help you make the most out of these newly emerging technologies.

As mentioned before, visitors to your website will decide if they will stay tuned in within only a few seconds. This is why it is so important to ensure that visitors are able to find what they are looking for immediately. While a 500 word profile about your business might be necessary to relay important information, it probably shouldn’t be on your home page. Consider what will be most relevant to your potential clients. This might be a brief description of your product or services, a person or office to contact, a brief review of your business or a contact form. It is this information that visitors should see when they pull your website up on their mobile device.

Although digital marketing might be a relatively new way of generating business, it is evolving rapidly. Getting your website mobile ready is the best way to ensure that you don’t get left behind.

Alter Impact has extensive experience creating websites that are mobile ready. Our Responsive Website Design ensures that your webpages look good across all platforms. For more information, please contact us today!

 

Filed Under: Marketing Tips Tagged With: mobile devices, mobile phone, mobile ready, mobile ready website, mobile revolution, professional web designer, responsive website design, tablet

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