As a professional blogger the most common question I hear is “why do I need a blog?” After all, most people believe that a well-built website is enough to get their business noticed online. Some business owners still believe that they don’t even need a website. The fact is we are living in a world that depends upon the internet. If people can’t find your business online, then they probably aren’t going to find your business at all. Although a well-built website is a great first step to getting noticed online, it can only take you so far. That’s where a blog comes into play.
A professionally written blog, based on key points related directly to your business, keeps your online presence fresh, ensuring that more consumers can find you. For example, if you own a real estate business, topics should not only relate to the current state of the real estate market, but also to topics that potential buyers might be interested in. This ensures that your blog reaches a wider range of readers, which will increase traffic to your website, increasing the opportunity for many new clients.
However, not all blogs are created equal. A poorly written blog can affect your business negatively. The last thing you want is for readers to believe that you do not properly understand your business. A blog that is written in such a way that makes the reader feel inferior for not understanding the topic can be just as bad. Blogs about topics that aren’t interesting to readers almost seem to disappear online. The following is the formula for a well-written blog:
- The topics of your blogs should be based upon what people are currently looking up online.
- Blogs should be written in a way that is easy to understand.
- Blogs should be informative.
- Blogs should be keyword heavy, while still adhering to Search Engine guidelines.
- Blogs should be the ideal length to keep readers interested.
- New blogs should be posted at least once per week for best results.
A well-written blog can be a great asset to any business, big or small. Numbers don’t lie, and our blogs have proven results. If you’re ready to get noticed, contact us and ask us how we can help you start a blog today!