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Social Networking and your Business

Social Networking and your Businesssocial network

Many business owners are just starting to realize how social networking can benefit them. When used correctly, social networking sites can generate new business and increase productivity. Let’s take a closer look at social networking and your business.

Increasing Productivity

Today, many businesses use social networks as a way to boost productivity by allowing employees to work collaboratively online. For example, employees working for large corporations with offices all over the world are able to collaborate on various projects through social networking websites. Some companies are even starting to develop their own internal social networks.

Targeted Advertising

Social networking sites are an excellent way to advertise products and services. Targeted advertisements can be seen on almost all social networking websites. The user’s geographic location, hobbies and career determine which ads they will see. This gives companies an opportunity to target social media ads directly to individuals that might be interested in the products or services that they offer.

Source of Information

Social networks can provide valuable information about a business to consumers. When used properly, social networks allow companies to display essential information about their business without requiring them to pay for expensive advertising.

Obtaining Opinions

Social networking allows companies to receive valuable feedback from both customers and potential customers. Online forums and surveys are an excellent way for people to voice their opinions on specific topics relating to business. Businesses that understand and meet the wants and needs of their customers are far more likely to survive in the long run.

For information about how Alter Impact can help your business reach more clients, please contact us today.

 

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Attract More Visitors to your Website

Attract More Visitors to your Websiteattract_visitors

One of the most common questions that website designers hear is “how can I attract more visitors to my website?” Unfortunately, you can have the most beautiful, professionally designed website complete with a portfolio full of impressive work and still not attract any online attention.

The internet is full of businesses trying to succeed. When it comes to your website, you can’t expect your work to simply speak for itself. If you want to be noticed, you need to creatively market your business online.

The most effective ways to attract more visitors to your website include:

  • Create and maintain a blog
  • Give away something valuable on your website
  • Get your content into circulation
  • Borrow someone else’s audience

A blog is an extremely valuable tool for attracting new visitors. However, it must be well written and properly maintained. Visitors to your website don’t want to read about your personal life or your opinions. They want to read something that grabs their attention and consistently delivers valuable, useful and entertaining material. In order to attract the highest number of visitors to your website, consider hiring an experienced professional blogger to keep your blog updated.

When attracting new visitors to your website it’s important to take advantage of the share-ability of digital content by giving something valuable away and encouraging your visitors to share it with their contacts. This might be a free report or e-book, an album, a design template, a series of tutorials or videos that anyone can embed on their website. However, be careful not to give away too much and make it clear what people are allowed to do with your work.

Social networking sites are the ideal place to get your content in front of your intended audience. Consider sharing links on social media sites such as Facebook and Twitter. Make use of portfolio sites to showcase your best work. Share other people’s content as well. This will give people a reason to keep coming back for more.

Taking a website from zero visitors to thousands is hard work. One of the most effective methods of doing this is by borrowing someone else’s audience. Consider creating high quality guest posts for popular blogs that are in your niche. If your guest posts are approved, then the writers of the blog should thank you by adding a link on their page directing readers to your website. This can effectively land you hundreds of new subscribers to your blog.

While none of these methods are a quick fix, they can be extremely effective over time. In fact the more time that you spend marketing your online presence the easier it will become to attract new visitors. For information on how Alter Impact can help you attract more visitors to your website, please contact us today.