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Industry Specific Graphic Design

Industry Specific Graphic Design

Every industry has its own unique market. It’s important for businesses to realize that a one-size-fits-all approach does not work for every industry. In order to reach your target market you need to understand who they are.

The graphics used on your website, business cards, postcards, signage and other aspects of your business should speak directly to your target audience. For example, you probably wouldn’t want to use brightly colored graphics to advertise a mortuary. Effective graphics communicate with your intended audience and connect with their emotions.

Quality Graphic Design in Orange County, California

Alter Impact has over fifteen years of experience creating quality graphics for a variety of industries. We understand how important it is to accurately communicate your company’s message. We work directly with our clients to create quality graphics that consistently do.

Graphic Design for Every Budget

We know how hard it is to succeed in a struggling economy. That’s why we offer a variety of marketing packages for every budget. Our marketing packages can be customized to meet your company’s individual needs from logo design to web design. Please contact us to see what we can do for you.

Effective Logos For Every Business

When creating a logo for your business you must be extremely careful to accurately display your company’s message. Logos should be clean and easy to understand. Every aspect from color to font should be carefully considered. After all, your logo is the first thing people will associate with your business. It needs to be memorable!

Alter Impact has created numerous logos for businesses both large and small. We know what it takes to get your business noticed.

Please contact us for information about our comprehensive graphic design services.

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How Professional Graphic Design Can Help Your Business

How Professional Graphic Design Can Help Your Business

In today’s competitive world, it’s more important than ever before to make your business stand out. This is particularly true for businesses that are trying to make an impact on a specific market. One of the best ways that a business can stand out is by having a great looking logo or image.

Excellent graphics grab the attention of your intended audience and encourage them to learn more about your business. However, some businesses do not have the resources or experience necessary to create these types of graphics on their own. These businesses should consider enlisting the help of a professional graphic design company.

Benefits of Professional Graphic Design

Some businesses simply do not have the artistic abilities to create a great looking logo. A graphic design company can help your businesses brainstorm ideas in order to come up with something that adequately represents your company. Also, hiring a graphic design company frees up your resources and allows you to concentrate on your business.

Creating an Effective Logo

A great logo helps consumers understand who you are as a business and gives them an attachment to your brand. This can go a long way towards converting them into customers. A professionally designed logo can help your business stand out, build a reputation and illicit a positive response from your customers.

An experienced graphic design company understands how important your company’s image is. They can help you create a logo that attracts attention and adequately displays your company’s beliefs.

When potential customers see a professionally designed logo they know that the company put a lot of time and thought into their image. This makes the company appear professional and consistent in the eyes of their customers.

High Quality Graphic Design in Orange County, California

Alter Impact has been creating professionally designed logos and graphics for over fourteen years. We offer graphic design, web design and marketing for businesses both large and small. For more information on how we can help you brand your business please contact us today!

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Marketing your Business in Orange County, California

Marketing your Business in Orange County, California

 

Southern California is home to approximately 22.68 million people. If you own a business in Orange County, that’s a lot of potential business. In order to attract the right type of customers, you need to understand the way that people living in this unique area think.

We’re Orange County Residents

Alter Impact is owned and operated by Orange County residents. We grew up enjoying all that Southern California has to offer and we understand how to make your Orange County business stand out.   

Social Media Marketing

More and more people join social media websites like Twitter and Facebook every day. That’s why your presence on these sites is so important. Social media gives you an outlet to talk about your products, answer questions and concerns and share valuable information with your customers. With so many people living in Orange County, social media marketing is extremely important if you want to succeed.

Web Design

Most people will visit a website before ever stepping foot in the door of a business. If you don’t have a website, then you’re losing out on a lot of business. However, just having a website isn’t enough. It needs to be effectively designed to attract your intended audience. In order to accomplish this you must understand what works and what doesn’t with customers in your industry. Alter Impact has over 14 years of experience creating quality websites for businesses both large and small in Southern California.

Graphic Design

In order to make your Orange County business stand out, you need to have professionally designed graphics. Alter Impact offers quality graphic design for all of your businesses needs including logos, the images on your website, print work, company shirts, merchandise and more. We have many years of experience working with businesses throughout Southern California.

Alter Impact offers effective web and graphic design services in Orange County, California. We have experience working with a variety of industries, and know how to position your business for the best possible results. For more information, or to schedule a marketing consultation, please contact us today.

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What it Takes to be a Web Designer

What it Takes to be a Web Designerwebdesigner

A web designer is a professional that is responsible for the design and maintenance of a website. They must work with the aesthetics of a website and ensure that it is easy to navigate, that it supports major browsers and complies with a variety of web standards. A web designer’s overall goal is to produce websites that captivate the desired online audience and bring repeat web traffic.

Web designers might receive their training from a variety of sources. Some web designers are self-taught while others take more vigorous training at colleges and other four-year institutions. Web designers do not require a degree to perform their job, but they must thoroughly understand HTML, CSS, JavaScript, Flash, Fireworks, Dreamweaver and the Adobe suite.

Web designers must have an eye for design, plenty of hands-on experience and a portfolio of completed work. Individuals with a creative background typically find it easier to learn the art of web design. Because web designers must be on top of new technology, their learning never ends.

Web designers must put in very long hours to complete projects. They are often required to make immediate changes to a website or must work hard to meet a client’s deadline. Designing a website is not an easy process and the task requires a lot of patience and flexibility.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content and blogs. For more information, please contact us today.

 

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What’s In a Name?

What’s In a Name?business name

Choosing a name for your new business is not an easy task. After all, a company’s name does far more than just identify the company. It tells your customers who you are, what you do and how you do it. If done right your name is what will differentiate you from your competition, spark your customer’s interest and encourage further exploration of your business. Simply put, your company’s name can make or break your business.

An effective name accurately:

  • Reflects your company’s identity
  • Tells customers what you do
  • Tells customers how you do what you do
  • Differentiates your business from your competitors
  • Sparks customer interest
  • Invites customers to learn more

One of the most important parts of branding is creating a name that tells who you are. You will be actively promoting this name and getting it in front of as many eyes as possible. It should reflect how you want the public to view your business. This might mean integrating your personal name into the name of your business. This is a very common practice in professions such as legal, medical, accounting and construction. Other businesses prefer a more descriptive name.

Second to telling who you are your name should tell what it is that you do. Descriptive names do much better at this than implementing your own name. While a select few might know what you do by your own name, many others will have no idea.

Words can be extremely powerful. By carefully selecting the words used in your business name you can convey a great deal about your company’s image. Typically, many businesses will offer the same services as you. When choosing your name consider how you want people to feel about what you do.

Your company’s name is your first opportunity to tell customers how you are different from your competition. This can be done by emphasizing what makes you unique. Pick a name that pinpoints the aspects of your business that won’t be found anywhere else.

Creating customer interest is both an art and a science. Before selecting a name consider your target audience and what qualities of your service are of the greatest importance to them. The important qualities should be emphasized in your name. Word choice is equally important. In addition, if directory listings (such as Yelp, Yellow Pages, Angie’s List and Merchant Circle) are important to your business, consider choosing a name that starts with a letter from the top of the alphabet.

If you want a name that is both inviting and approachable you will need to choose one that will not intimidate your customers. Your name should reflect the qualities that your target audience will be interested in.

Alter Impact has over fifteen years of experience helping businesses brand themselves. For more information on how we can help your business please contact us today.