Why Web Content Matters

The content on your website is the whole reason that people visit your webpages. Potential customers are not interested in whether your design has a three pixel or a five pixel bevel or that your website was designed using the latest, greatest software. Visitors to your website are only interested that the web content works, is clear and interesting and that it does not get in the way of their internet experience. If your designs, architectures, text and interactivity do not provide relevant and understandable content, visitors are not likely to stick around.

Essentially there are two types of web content:

• Text
• Multi-media

Text is the written content that is on a webpage, both inside images as well as in text blocks. Text content should be interesting to read, relevant to the products or services that you offer and free from grammatical and spelling errors. Additionally, text should include internal links and be written for a global audience.

Remember that your audience is looking for information that will help them to make a decision. Always keep your text informative and relevant. Text content is an excellent opportunity to increase visitor confidence in your business’s knowledge and competence.

Multi-media is any web content that isn’t text including animation, images, sounds and videos. Images are the most common way to add multi-media to a website. Regardless of the type, multi-media must be optimized to ensure a quick download time. When it comes to web content, there is nothing worse than visiting a webpage only to find that the multi-media takes far too long to load. This is one of the fastest ways to lose visitors to your website. While flashy graphics and animation are tempting and might have a positive impact on user experience, they should always be used appropriately.

If you are still unsure of what type of web content is best for your website, keep the following in mind; the content on your website should:

• Solve a problem
• Meet or exceed your intended audience’s expectations
• Entice visitors to keep coming back to your website
• Be updated regularly
• Be as accurate as possible
• Be relevant

With over twelve years of experience, Alter Impact specializes in website design and web content creation and management. For more information, please contact us today.