update your website Archives | Alter Impact Orange County Website Design

How Often Does My Company Website Need to be Redesigned?

It’s not uncommon for customers to come to us with websites that are five to ten years old. That is far too long to wait to redesign a company website. Deciding when to redesign your website can be difficult. Ideally, two years is the maximum amount of time that you should wait, but a general rule of thumb would be every two to three years.

Technology and trends change all the time. Today, more than ever, websites need to be mobile responsive. However the vast majority of websites online are not. This is unfortunate because so many people are viewing the web on mobile devices or tablets. If your website is not mobile responsive you are missing out on a lot of potential business.

Unfortunately, businesses don’t take their websites seriously. They just don’t see it as an important business tool. The fact is that businesses need to budget for a website redesign just like they budget for anything else.

You just can’t look at a website as a one-time expense. Marketing is changing all the time and it should be considered a process not a project. Your website needs to be the focus of that process. You need to make sure that it’s updated on a continuous basis, kept current and that fresh content is added regularly. Your website should be the hub for your marketing strategy. When it comes to redesign, it’s might not be simply for the sake of doing something new, it could be related to your marketing strategy.

In a couple of years you might want to optimize your marketing strategy in a slightly different direction. You will probably want to make changes to your website at that time. What you need to remember is that technology changes and new mobile devices and screen sizes are released all the time. Search engine optimization practices change as well. Google changes their algorithms almost every day. There are things that you need to do to your website to keep up with these changes.

Every two years we see major changes in technology and marketing trends. When deciding when to redesign your company website you need to ask yourself some very important questions about changes to your marketing strategy, brand and sales process. If any of these things are changing as you improve your business practices, then your website should act as a tool to support these changes.

Your website is an investment in your marketing and sales strategy. It should remain in your company’s budget as continuous expense.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content and blogs. For more information, please contact us today.

Why You Need To Keep Your Website Updated

When was the last time that you updated your website? If you aren’t regularly updating your website then you are probably being overlooked by prospective clients and the search engines. This is because when your website looks outdated, visitors are more likely to leave, believing that you aren’t keeping up with the times. Similarly, if your website contains the exact same content every single time that the search engines re-index your page, then your rankings will eventually fall. In order to keep your website updated, you should consider:

Adding new content
Adding new pages
Updating the look of your website
Updating the images on your website
Introducing new sales and specials regularly

Perhaps the best thing that you can do to update your website is to add new content as often as possible. Every single time that you add new content, the search engines reward you for it. This is because the search engines believe that websites with newer content are more relevant than websites with older content. In fact, there is no better way to tell the search engines that your business is relevant than by adding new content regularly. One of the best ways to accomplish this is with a well written blog. A professional blog has the ability to keep the content on your website fresh, and attract your intended audience.

Adding new pages to your website can also increase your search engine rankings and it shows visitors that you are a viable, growing business. Additional pages might include a gallery to show off your latest work, or profile pages for each of your employees.

Updating the look of your website shows that you are current with the times and conveys an air of success and the image that your company is doing well even during an economic downturn. Updating your website allows you to expand your business and add new features such as a news feed, blog and social media outlets. Additionally, a redesign of your website can boost your ranking with the search engines.

If you offer products or services on your website, it is always a good idea to hold sales or offer specials in order to keep people interested. If your prices never change, visitors to your site might believe that you are not interested in your business anymore. However, if visitors see that you are holding a sale, they will feel as though you have an active business.

Alter Impact can help you update your website. For more information please contact us today.