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Is Bad Grammar Affecting the Success of your Website?

Is Bad Grammar Affecting the Success of your Website?

When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.

Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.

Search Engines Are Looking For Quality Web Content

Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.

One exception to this rule is comments on your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.

If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.

 

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Changes to Make to Your Website Before the End of 2016

Changes to Make to Your Website Before the End of 2016

The holidays are upon us and before we know it, 2016 will be over. 2017 brings with it plenty of opportunities for change and growth. In order for your business to reach its full potential next year, you need to have a solid website. Even if you can’t do a complete website overhaul before the end of the year, there are some changes you should do now to make your website more effective.

Refine Your Keywords

Depending on the type of industry you are in, the keywords that you use for search engine optimization probably change from time to time. If you haven’t assessed the keywords on your website now is the perfect time to do so.

Check which keywords you are using and determine whether there are better options. You will also need to make sure that the keywords are used appropriately and not overused. Ensure that all text on your page sounds natural and is easy to read.

Make Sure That Your Website is Mobile Ready

More and more people use mobile devices to access the internet every year. If your website isn’t mobile ready, then you are losing business every day. Before the end of 2016, make sure that you update your website for mobile users.

Add or Update Social Media Buttons

Social media is an excellent way to connect with more potential clients. The social media buttons on your website should direct people to social media websites that you actually use. Also, make sure that your site provides several social media buttons so that readers can share your content through their own social media accounts.

Add or Update Your Blog

A blog is a fantastic way to attract attention to your website. It also provides an opportunity for visitors to share your content on social media. If you don’t have a blog already, now is the best time to start one. The information in your blog should be informative, interesting and easy to read.

The end of the year is the perfect time to update your website to ensure your business’s success in the following year. Alter Impact can help! We have over 14 years of experience creating and updating websites for a variety of industries. Our professional content writer can review your web content for keyword issues. Please contact us for more information.

 

 

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Web Design Specialists

Web Design Specialists

Most people will only visit a business once they have visited its website. The quality of that website helps customers decide whether or not a business is worth their time. A well-designed website can help your business appear professional and bigger than it actually is.

Attract more business

Approximately fifty percent of all small businesses do not have a website. A big reason for this is the fact that many small business owners believe that their customers do not care about a website, or that websites aren’t useful in their industry. This simply isn’t true. In fact, 80% of all people, in every industry, search the web for products or services before ever making a phone call or visiting a business.

Keep your customers informed

A website allows you to connect with people around the world. It makes it possible to keep your customers updated about new products and services. A professionally designed website shows people that you care about your business. It helps potential customers get to know you, and allows them to share your website with their friends and family.

Web Design Specialists

Alter Impact has over 14 years of experience creating quality websites for a variety of different industries. Our web design specialists understand Google algorithms and know what it takes to get your business noticed. Our professional content writers can help you create web content that is properly optimized for the search engines.

Whether you need a fully functional e-commerce website, or a single webpage, our web designer will work directly with you to create a website that accurately depicts your business. Every aspect of the web design process is explained, making it a quick and painless process from concept to completion.

Cost effective marketing

A website is an extremely effective marketing tool. It allows you to reach more people, keep customers informed and develop a reputation as a professional business. If you have been putting off getting a website because of cost, contact us to discuss how we can help. We offer web design and marketing packages to meet a variety of different budgets.

From logo design to social media marketing, Alter Impact can help! Please contact us today for more information.

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Why Quality Web Content Matters

Why Quality Web Content Matters

Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot of time to make a good impression. The best way to attract more visitors is with quality web content.

Search Engine Optimization

Web users have hundreds of thousands of websites to choose from. That’s why search engine optimization is so important. When done right, search engine optimization helps more people find your website, allowing you stand out above your competition.

The quality of your web content plays a major role in where you place in the search engines. Ideally, when someone looks up something related to your business, you should appear somewhere in the first three pages of results. This can be accomplished with regularly updated, properly optimized, quality web content.

What is quality web content?

Quality web content is text that is easy to read, with little to no grammatical or spelling errors. Web content must be relevant to your business in order to place well with the search engines.

The search engines rate websites based on a number of different factors. Search engine robots dig through each website checking for original text. This means that web content cannot be copied in part or in whole. Copied text is the fastest way to lose your standing in the search engines. A website with plagiarized text might even be removed from the search engines entirely.

A blog is the best way to keep your web content fresh

Web content needs to be updated regularly. The best way to accomplish this is with a blog. Blogs should be updated at least twice a month, although 1-3 times per week is ideal. Just like other web content, blogs should be easy to read and relevant to your business. A properly optimized blog can raise your search engine ranking and drive more traffic to your website.

Alter Impact can help with all of your web content needs. Our professional content writers understand Google algorithms and know how to drive traffic to your website. Please contact us for details.

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Is Your Blog Attracting Enough Attention?

Is Your Blog Attracting Enough Attention?

Nowadays it seems like everybody has a blog. It makes sense when you consider the amount of attention a blog can gain for a website. Blogging increases a website’s ranking on the search engines and attracts more visitors. This can be especially beneficial for businesses. Numerous studies have shown that the more times a person visits a business’s website the more likely they are to think of that business when they need what they offer.

An interesting blog keeps the reader engaged, encouraging them to check back often and share content with their friends and family. When a website receives a lot of visitors, their ranking on the search engines improves. All of this is very good news for individuals and businesses wanting to increase their exposure.  However, a poorly written blog or one that does not follow Google’s guidelines can have the opposite effect; visitors quickly lose interest and search engine ranking drops, sometimes falling off the list entirely.

Why writing quality matters

Have you ever tried reading a poorly written blog? Sometimes they don’t make any sense, other times the spelling and grammar is so terrible that it becomes all you can focus on. Occasionally you come across several different blogs on different websites that are exactly the same, word for word. These types of blogs are not interesting, not worth sharing and are quickly removed from Google and the other search engines.

Google sets certain criteria for web content. All web content must be easy to read, relevant to the website and it MUST be original. Google scans every single webpage to ensure that content is not copied from another website or blog. Penalties apply if all of the web content is copied, or just a small portion of it. This includes content that has been copied even if the words have been changed slightly.

Attracting more visitors

The best way to attract more visitors to your blog is to consistently post relevant and interesting information. Keep in mind that a blog is not meant to be an advertisement of your business but a marketing tool to attract visitors to your website. Once they are there, they might just search around. Even if all they do is read and share your blog, you have the opportunity to gain potential customers that come to trust your business and recognize your brand.

Let us help you create and maintain your blog. Alter Impact has over 14 years of experience creating quality web content for businesses both large and small. For more information, please contact us today.