How Often Does My Company Website Need to be Redesigned?

It’s not uncommon for customers to come to us with websites that are five to ten years old.  That is far too long to wait to redesign a company website. Deciding when to redesign your website can be difficult. Ideally, two years is the maximum amount of time that you should wait, but a general rule of thumb would be every two to three years.

Technology and trends change all the time. Today, more than ever, websites need to be mobile responsive. However the vast majority of websites online are not. This is unfortunate because so many people are viewing the web on mobile devices or tablets. If your website is not mobile responsive you are missing out on a lot of potential business.

Unfortunately, businesses don’t take their websites seriously. They just don’t see it as an important business tool. The fact is that businesses need to budget for a website redesign just like they budget for anything else.

You just can’t look at a website as a one-time expense. Marketing is changing all the time and it should be considered a process not a project. Your website needs to be the focus of that process. You need to make sure that it’s updated on a continuous basis, kept current and that fresh content is added regularly. Your website should be the hub for your marketing strategy. When it comes to redesign, it’s might not be simply for the sake of doing something new, it could be related to your marketing strategy.

In a couple of years you might want to optimize your marketing strategy in a slightly different direction. You will probably want to make changes to your website at that time. What you need to remember is that technology changes and new mobile devices and screen sizes are released all the time. Search engine optimization practices change as well. Google changes their algorithms almost every day. There are things that you need to do to your website to keep up with these changes.

Every two years we see major changes in technology and marketing trends. When deciding when to redesign your company website you need to ask yourself some very important questions about changes to your marketing strategy, brand and sales process. If any of these things are changing as you improve your business practices, then your website should act as a tool to support these changes.

Your website is an investment in your marketing and sales strategy. It should remain in your company’s budget as continuous expense.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content and blogs. For more information, please contact us today.