Why Quality Web Content Matters
Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot of time to make a good impression. The best way to attract more visitors is with quality web content.
Search Engine Optimization
Web users have hundreds of thousands of websites to choose from. That’s why search engine optimization is so important. When done right, search engine optimization helps more people find your website, allowing you stand out above your competition.
The quality of your web content plays a major role in where you place in the search engines. Ideally, when someone looks up something related to your business, you should appear somewhere in the first three pages of results. This can be accomplished with regularly updated, properly optimized, quality web content.
What is quality web content?
Quality web content is text that is easy to read, with little to no grammatical or spelling errors. Web content must be relevant to your business in order to place well with the search engines.
The search engines rate websites based on a number of different factors. Search engine robots dig through each website checking for original text. This means that web content cannot be copied in part or in whole. Copied text is the fastest way to lose your standing in the search engines. A website with plagiarized text might even be removed from the search engines entirely.
A blog is the best way to keep your web content fresh
Web content needs to be updated regularly. The best way to accomplish this is with a blog. Blogs should be updated at least twice a month, although 1-3 times per week is ideal. Just like other web content, blogs should be easy to read and relevant to your business. A properly optimized blog can raise your search engine ranking and drive more traffic to your website.
Alter Impact can help with all of your web content needs. Our professional content writers understand Google algorithms and know how to drive traffic to your website. Please contact us for details.