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Sports Websites

Sports Websites

In today’s modern world every sports team or league should have their own website. With so much information that needs to be communicated on a daily basis, a sports website is the best way to keep both parents and fans informed.

Why your organization or team needs a website

There are several reasons why teams decide that they want a website. The most common reasons include:

  • Effective communication
  • To promote the team
  • To advertise their sponsors
  • To post photos
  • For the fans and/or parents
  • The league doesn’t currently have a website
  • Because the competition has a website

Hire a professional

Unless you are a professional graphic designer you will need to hire someone to help you design your website. A professional web designer can help you create and update a quality sports website. Be sure that you choose a web design company with sport team experience. Alter Impact has many years of experience creating and maintaining high quality sports websites.

There is a lot of competition in sports today and everyone is looking for an edge to help them get recognized on the internet. The best way to accomplish this is with search engine optimization. An experienced web design company can help you decide the best steps to help you stand out above your competition.

Alter Impact has many years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content, search engine optimization and blogs. For more information, please contact us today.

 

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Web Design Specialists

Web Design Specialists

Most people will only visit a business once they have visited its website. The quality of that website helps customers decide whether or not a business is worth their time. A well-designed website can help your business appear professional and bigger than it actually is.

Attract more business

Approximately fifty percent of all small businesses do not have a website. A big reason for this is the fact that many small business owners believe that their customers do not care about a website, or that websites aren’t useful in their industry. This simply isn’t true. In fact, 80% of all people, in every industry, search the web for products or services before ever making a phone call or visiting a business.

Keep your customers informed

A website allows you to connect with people around the world. It makes it possible to keep your customers updated about new products and services. A professionally designed website shows people that you care about your business. It helps potential customers get to know you, and allows them to share your website with their friends and family.

Web Design Specialists

Alter Impact has over 14 years of experience creating quality websites for a variety of different industries. Our web design specialists understand Google algorithms and know what it takes to get your business noticed. Our professional content writers can help you create web content that is properly optimized for the search engines.

Whether you need a fully functional e-commerce website, or a single webpage, our web designer will work directly with you to create a website that accurately depicts your business. Every aspect of the web design process is explained, making it a quick and painless process from concept to completion.

Cost effective marketing

A website is an extremely effective marketing tool. It allows you to reach more people, keep customers informed and develop a reputation as a professional business. If you have been putting off getting a website because of cost, contact us to discuss how we can help. We offer web design and marketing packages to meet a variety of different budgets.

From logo design to social media marketing, Alter Impact can help! Please contact us today for more information.

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Is Your Blog Attracting Enough Attention?

Is Your Blog Attracting Enough Attention?

Nowadays it seems like everybody has a blog. It makes sense when you consider the amount of attention a blog can gain for a website. Blogging increases a website’s ranking on the search engines and attracts more visitors. This can be especially beneficial for businesses. Numerous studies have shown that the more times a person visits a business’s website the more likely they are to think of that business when they need what they offer.

An interesting blog keeps the reader engaged, encouraging them to check back often and share content with their friends and family. When a website receives a lot of visitors, their ranking on the search engines improves. All of this is very good news for individuals and businesses wanting to increase their exposure.  However, a poorly written blog or one that does not follow Google’s guidelines can have the opposite effect; visitors quickly lose interest and search engine ranking drops, sometimes falling off the list entirely.

Why writing quality matters

Have you ever tried reading a poorly written blog? Sometimes they don’t make any sense, other times the spelling and grammar is so terrible that it becomes all you can focus on. Occasionally you come across several different blogs on different websites that are exactly the same, word for word. These types of blogs are not interesting, not worth sharing and are quickly removed from Google and the other search engines.

Google sets certain criteria for web content. All web content must be easy to read, relevant to the website and it MUST be original. Google scans every single webpage to ensure that content is not copied from another website or blog. Penalties apply if all of the web content is copied, or just a small portion of it. This includes content that has been copied even if the words have been changed slightly.

Attracting more visitors

The best way to attract more visitors to your blog is to consistently post relevant and interesting information. Keep in mind that a blog is not meant to be an advertisement of your business but a marketing tool to attract visitors to your website. Once they are there, they might just search around. Even if all they do is read and share your blog, you have the opportunity to gain potential customers that come to trust your business and recognize your brand.

Let us help you create and maintain your blog. Alter Impact has over 14 years of experience creating quality web content for businesses both large and small. For more information, please contact us today.

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Importance of Advertising your Professionally Designed Website

Importance of Advertising your Professionally Designed Website

 

Online advertising provides businesses with a heightened level of visibility and audience contact. This helps companies differentiate their brand online by providing useful information, positive interaction and enhanced communication. Online advertising attracts new customers and keeps existing ones loyal.

Today, almost everyone uses the internet. You want to make sure that people can find you online. Advertising your professionally designed website is important to the overall success of your business.

The foundation of web advertising is search engine marketing, which drives traffic to business websites. Other web advertising formats include display ads such as banners and classified ads, auctions such as Craigslist and eBay and lead generation which involves using email or social networking.

Web advertising levels the playing field for all sizes and types of businesses. Unlike print or broadcast media, web advertising works 24 hour a day, seven days a week. Additional advantages include immediate viewer feedback, rapid analytic ability, ease and speed of restructuring online marketing and advertising campaigns to meet a variety of changing circumstances.

Technological improvements are expected to positively impact web advertising as broadcast access penetrates more regions. Internet searches will be more intelligent and location aware. Mobile device usage will become more widespread, with media rich and powerful applications and personalization of online consumer interaction with businesses will increase.

Alter Impact provides web and graphic design services to businesses both big and small. We can help you market your business online! For more information, please contact us today.

 

 

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Why You Should NEVER Design Commercial Printing Projects in MS Word

Why You Should NEVER Design Commercial Printing Projects in MS Word

As a professional web and graphic designer, we get a lot of people asking if they can design their commercial printing projects in MS Word. This is especially true for large companies where every employee has their own copy of Word. While this might be convenient for many, using MS Word or MS Publisher for professional printing is never a good idea.

Word processors like MS Word do not allow you to have precise control over tracking, kerning, justification, alignment, ligatures and other nuances of fine typesetting that dedicated layout programs can provide. Simply put, when using MS Word, you have much less control over the individual characters and the overall look and color of the text. Minuscule details within a block of copy combine to either facilitate or detract from the overall ease of reading. Also, multi-column layouts are extremely difficult to create or control in MS Word.

Graphics tend to move within an MS Word file. This makes it virtually impossible to anchor them to a specific position within the text. Also, MS Word is an RGB application. Commercial printing works within a CMYK color space. When you attempt to convert an RGB file to CMYK it can dramatically alter the color. Also, black text becomes a color build rather than 100 percent black.

Instead of designing your commercial printing projects in MS Word, consider enlisting the help of a graphic designer. Professional graphic designers have the proper programs and knowledge to help you create perfect, print-ready pieces.

Alter Impact can help you with your company’s commercial printing needs. We offer professional web and graphic design to businesses both large and small. For more information, please contact us today.