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Is Bad Grammar Affecting the Success of your Website?

Is Bad Grammar Affecting the Success of your Website?

When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.

Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.

Search Engines Are Looking For Quality Web Content

Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.

One exception to this rule is comments on your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.

If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.

 

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Why Quality Web Content Matters

Why Quality Web Content Matters

Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot of time to make a good impression. The best way to attract more visitors is with quality web content.

Search Engine Optimization

Web users have hundreds of thousands of websites to choose from. That’s why search engine optimization is so important. When done right, search engine optimization helps more people find your website, allowing you stand out above your competition.

The quality of your web content plays a major role in where you place in the search engines. Ideally, when someone looks up something related to your business, you should appear somewhere in the first three pages of results. This can be accomplished with regularly updated, properly optimized, quality web content.

What is quality web content?

Quality web content is text that is easy to read, with little to no grammatical or spelling errors. Web content must be relevant to your business in order to place well with the search engines.

The search engines rate websites based on a number of different factors. Search engine robots dig through each website checking for original text. This means that web content cannot be copied in part or in whole. Copied text is the fastest way to lose your standing in the search engines. A website with plagiarized text might even be removed from the search engines entirely.

A blog is the best way to keep your web content fresh

Web content needs to be updated regularly. The best way to accomplish this is with a blog. Blogs should be updated at least twice a month, although 1-3 times per week is ideal. Just like other web content, blogs should be easy to read and relevant to your business. A properly optimized blog can raise your search engine ranking and drive more traffic to your website.

Alter Impact can help with all of your web content needs. Our professional content writers understand Google algorithms and know how to drive traffic to your website. Please contact us for details.

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Why Web Content Matters

Why Web Content Mattersweb content matters

The content on your website is the whole reason that people visit your webpages. Potential customers are not interested in whether your design has a three pixel or a five pixel bevel or that your website was designed using the latest, greatest software. Visitors to your website are only interested that the web content works, is clear and interesting and that it does not get in the way of their internet experience. If your designs, architectures, text and interactivity do not provide relevant and understandable content, visitors are not likely to stick around.

Essentially there are two types of web content:

  • Text
  • Multi-media

Text is the written content that is on a webpage, both inside images as well as in text blocks. Text content should be interesting to read, relevant to the products or services that you offer and free from grammatical and spelling errors. Additionally, text should include internal links and be written for a global audience.

Remember that your audience is looking for information that will help them to make a decision. Always keep your text informative and relevant. Text content is an excellent opportunity to increase visitor confidence in your business’s knowledge and competence.

Multi-media is any web content that isn’t text including animation, images, sounds and videos. Images are the most common way to add multi-media to a website. Regardless of the type, multi-media must be optimized to ensure a quick download time. When it comes to web content, there is nothing worse than visiting a webpage only to find that the multi-media takes far too long to load. This is one of the fastest ways to lose visitors to your website. While flashy graphics and animation are tempting and might have a positive impact on user experience, they should always be used appropriately.

If you are still unsure of what type of web content is best for your website, keep the following in mind; the content on your website should:

  • Solve a problem
  • Meet or exceed your intended audience’s expectations
  • Entice visitors to keep coming back to your website
  • Be updated regularly
  • Be as accurate as possible
  • Be relevant

With over twelve years of experience, Alter Impact specializes in website design and web content creation and management. For more information, please contact us today.