When was the last time that you updated your website? If you aren’t regularly updating your website then you are probably being overlooked by prospective clients and the search engines. This is because when your website looks outdated, visitors are more likely to leave, believing that you aren’t keeping up with the times. Similarly, if your website contains the exact same content every single time that the search engines re-index your page, then your rankings will eventually fall. In order to keep your website updated, you should consider:
- Adding new content
- Adding new pages
- Updating the look of your website
- Updating the images on your website
- Introducing new sales and specials regularly
Perhaps the best thing that you can do to update your website is to add new content as often as possible. Every single time that you add new content, the search engines reward you for it. This is because the search engines believe that websites with newer content are more relevant than websites with older content. In fact, there is no better way to tell the search engines that your business is relevant than by adding new content regularly. One of the best ways to accomplish this is with a well written blog. A professional blog has the ability to keep the content on your website fresh, and attract your intended audience.
Adding new pages to your website can also increase your search engine rankings and it shows visitors that you are a viable, growing business. Additional pages might include a gallery to show off your latest work, or profile pages for each of your employees.
Updating the look of your website shows that you are current with the times and conveys an air of success and the image that your company is doing well even during an economic downturn. Updating your website allows you to expand your business and add new features such as a news feed, blog and social media outlets. Additionally, a redesign of your website can boost your ranking with the search engines.
If you offer products or services on your website, it is always a good idea to hold sales or offer specials in order to keep people interested. If your prices never change, visitors to your site might believe that you are not interested in your business anymore. However, if visitors see that you are holding a sale, they will feel as though you have an active business.
Alter Impact can help you update your website. For more information please contact us today.