Creating Effective Business Cards
No matter how many business contacts you make through social media, nothing can replace a business card for a quick introduction or when you want to leave behind a record of your visit. Effective business cards are an inexpensive marketing tool with the capability to boost both your sales and your business. Creating effective business cards can be done with the help of a professional graphic designer.
Your business card is often the first impression a sales prospect or potential investor has about your business. It is extremely important to present the right image. The design of your business card should be consistent with the brand that you present in all of your other marketing. Your business card should include your company’s logo and a short tag line that explains what you do.
Every business card should contain a business name, a physical or mailing address, an email address and phone number. The more contact information that you provide on your business card, the easier it will be for people to reach you. Some people like to include their personal cell phone number, although this is not necessary. If you leave your cell number off of your business card you can always write it in when you hand them out. This gives the impression that you are providing the individual with preferred contact information.
The tactile feel of your business card is also important. Your card should be printed on standard sized and heavy cardstock. Lightweight business cards suggest poor quality which reflects badly on your image. Use alternative materials only when it relates to your business.
Since your business card reflects you and your business, how you use it will determine what you will need to include on it. Personal service professionals such as real estate agents and hairdressers might want to include a photo of themselves so that others can easily put a face to their name. You might choose to use the back of the card to show a map with directions to your business. Another feature that can be added is a space for writing in appointment times or other important information.
Alter Impact has over thirteen years of experience creating professional, high quality effective business cards. For more information on how we can help you properly market your business, please contact us today.
