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Marketing your Business in Orange County, California

Marketing your Business in Orange County, California

 

Southern California is home to approximately 22.68 million people. If you own a business in Orange County, that’s a lot of potential business. In order to attract the right type of customers, you need to understand the way that people living in this unique area think.

We’re Orange County Residents

Alter Impact is owned and operated by Orange County residents. We grew up enjoying all that Southern California has to offer and we understand how to make your Orange County business stand out.   

Social Media Marketing

More and more people join social media websites like Twitter and Facebook every day. That’s why your presence on these sites is so important. Social media gives you an outlet to talk about your products, answer questions and concerns and share valuable information with your customers. With so many people living in Orange County, social media marketing is extremely important if you want to succeed.

Web Design

Most people will visit a website before ever stepping foot in the door of a business. If you don’t have a website, then you’re losing out on a lot of business. However, just having a website isn’t enough. It needs to be effectively designed to attract your intended audience. In order to accomplish this you must understand what works and what doesn’t with customers in your industry. Alter Impact has over 14 years of experience creating quality websites for businesses both large and small in Southern California.

Graphic Design

In order to make your Orange County business stand out, you need to have professionally designed graphics. Alter Impact offers quality graphic design for all of your businesses needs including logos, the images on your website, print work, company shirts, merchandise and more. We have many years of experience working with businesses throughout Southern California.

Alter Impact offers effective web and graphic design services in Orange County, California. We have experience working with a variety of industries, and know how to position your business for the best possible results. For more information, or to schedule a marketing consultation, please contact us today.

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Content Marketing 101

Content Marketing 101

You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, social media, podcasts and video.

Blogs

Every successful company has a blog. A blog is the perfect opportunity to create shareable content that is interesting and relevant to your intended audience. Blogs should be well written and easy to read. They should be free from spelling and grammatical errors. Your blog should be updated at least twice a month.

For the best results, consider hiring a professional content writer to manage your blog. This ensures consistent, quality content. In most instances, a professional can create and post your blog to your website. Combining an informative blog with a quality social media marketing campaign expands your reach and increases your chance of visitors converting to customers.

Social Media Marketing

Social media sites like Twitter and Facebook offer unique opportunities for new customers. Creating a positive and consistent presence on social media can go a long way towards building your brand.

Using social media to answer questions and respond to concerns in a quick and professional manner shows your customers that you really care about them. Providing interesting and valuable content through social media encourages people to share your posts. When people share your posts with their friends and family, you reach even more potential clients. This is why social media marketing is so important and popular today.   

For effective social media marketing, consider hiring a social media marketing specialist. A social media marketing specialist understands how social media works. They know what works and what does not. This can save you and your marketing team a lot of guesswork.

Alter Impact has over 14 years of experience providing quality marketing for businesses both large and small. Our experienced content writer can help you create effective content for your website and blog. Our professional social media marketing specialist can help you create and maintain your social media accounts. Please contact us for details.   

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Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

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SEO Tips For 2017

SEO Tips For 2017

Search engine optimization is important if you wish to succeed in 2017. When done right, SEO makes it possible for more people to find your business.

We offer the following SEO tips for 2017.

Update Existing Content

Check to see if your web content is driving traffic to your website. Figure out which keywords work and which ones do not. Ensure that your content is interesting and easy to read. Fix any spelling and grammatical errors. While getting new content out is important, building on your existing content makes it stronger and results in a more relevant result for the user. Also, interesting and informative content is much more likely to be shared with other potential customers.

Make Sure You’re Ranking Locally

If you fail to claim or register your business online, you won’t rank well in local searches. Now is the best time to ensure that your listings and profiles are up-to-date and that the information listed is accurate and consistent. Consider adding extra content such as photos, brochures or operating hours.

Update Your Images

Creating strong imagery for your web content is the best way to encourage visitors to use and share your links. This is particularly powerful for diagrams that help communicate a problem or solution.

Optimize For Mobile

Mobile searches are on the rise. Statistics prove that most people will visit a website before ever visiting a business. When you consider the fact that most people do all of their web searching on their mobile devices, you probably realize how important it is for your website to be mobile ready. Now is the perfect time to optimize your website for mobile devices.

Watch Your Speed

The speed at which your website loads affects your traffic as well as your ranking in the search engines. Most people will only wait for 3 to 5 seconds for a website to load. Because the search engines want to offer users the most relevant websites, page speed determines your ranking.

Page speed can be improved by optimizing images and updating or eliminating plug-ins that you don’t use.  

Alter Impact can help you get your SEO up to speed for 2017! We offer a variety of marketing packages for every industry. Please contact us for more information.

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Social Media Specialists

Social Media Specialists

When it comes to promoting your business, there’s nothing quite as effective as marketing on social media. Millions of Americans visit social media websites like Facebook and Twitter every single day, sometimes even multiple times per day. In fact, 78% of all American adults visited social media websites in 2016. That’s a lot of potential customers! In order to properly market your business on social media you need to understand the way that your desired audience uses it. Your best bet for success is to hire a social media specialist to handle your social media marketing.

We understand your target audience

A key component to any type of marketing is to know your target audience. When it comes to social media, you need to understand which types of marketing will or will not work. While some industries do well with ads, others do much better by posting informative blogs. At Alter Impact, we have over 14 years of experience working with a variety of different industries. We’ve learned a lot about the way that people use social media. If you are unsure of how to reach your target audience online, we can help!

Graphic and web design is our passion

Poorly designed graphics makes your business appear unprofessional. It also gives the impression that you don’t care that about your business. In order to reach the right people online, you need well-designed ads and a professionally designed website to back them up. Our passion for graphic and web design is what encouraged us to start this business over 14 years ago. Since then, we’ve created numerous websites and advertisements for a variety of different industries.

We work with you from concept to completion

Our social media specialists works with you to develop a package that fits your needs and your budget. We help you determine your target audience, and we provide advice on how to market to them. Our experienced graphic designers help your company create a logo, website, ads and print work. We post to social media on your behalf, and our experienced content writer can keep your blog fresh and interesting.

For more information about our social media packages, please contact us today.