marketing Archives | Page 2 of 5 | Alter Impact Orange County Website Design

October 20, 2016 By admin

Marketing Packages

Marketing Packages

Alter Impact offers a variety of marketing packages for businesses both large and small. Depending on your company’s needs, we can help get you noticed. We offer social media campaigns, logo design, web design, graphic design, ad design, professional content writing and much, much more. Alter Impact has over fourteen years of marketing experience and we know what it takes to succeed.

Social Media

Social media outlets such as Instagram and Twitter are extremely popular marketing tools in today’s competitive business world. These outlets allows businesses to effectively answer customer questions, gain more customers, show off new products or services and remain constantly in the public’s eye. In order to be successful, all businesses should have an active online presence.

Graphic Design

Graphic design includes logo design and all imagery associated with your business. These images represent your customer’s first impression of your company. If they aren’t effective and well-designed then potential customers will view your business as unprofessional. Even the most innovative products seem worthless when they are surrounded by poorly designed graphics.

Web Design

Most people will only consider a business after visiting their website. If that website is slow or poorly designed, there’s not much stopping them from clicking over to your competition instead. The same goes for websites that aren’t mobile responsive. Websites that cannot be accessed by phone or tablet, then you are losing business. This is because most people will only use their phones to look things up on the web.

Professional Content Writing

Web content includes the text on your webpages and in your blog. In order to stay at the top of the search engines you must be adding content to your website regularly. The best way to accomplish this is with a blog. However, it’s not enough to just write your thoughts in a blog. Blogs must be written in such a way that they gain relevancy with the search engines. Web content should be informative and well written without spelling or grammatical errors. Blogs should be easy to read and interesting to your target audience.

Alter Impact has over fourteen years of marketing experience. We offer professional web design, graphic design and content writing. For more information about our marketing packages, please contact us today.

June 3, 2016 By admin

Orange County’s Top Marketing Professionals Agree – You Need a Blog!

Orange County’s Top Marketing Professionals Agree – You Need a Blog!

We all know how hard it is to run a business. It can be daunting to maintain 200 or more emails per day, multiple projects at one time and still make it home in time for dinner. Blogging is probably the last thing on your mind. However, if you aren’t blogging you are probably losing business. When done well, blogging can be an extremely effective business tool. And Orange County’s top marketing professionals agree that blogging isn’t going anywhere anytime soon.

What can blogging do for your business?

Blogging helps you connect with customers
Blogging is a personal and down-to-earth way to keep your customers informed about your latest product offerings and your company’s culture. It’s far more effective than social media, networking events and call centers.
Blogging helps you find new clients
When done right, blogging can bring a lot of revenue to your business.
Blogging provides you with effective marketing opportunities
Once you decide what you are going to offer through your blog, you’ll begin to prioritize your day differently. You’ll have comments to respond to, emails to answer and social media promoting to do, all of which creates a steady flow of targeted warm leads for your business.
Blogs are the news vehicle of the future
Blogging is the future of news delivery.
Blogging is a great way to measure success
However you define success, blogging is a great way to track it. Consider blogging the results of your business’ advertising and marketing campaigns. Make sure to include revenue reports for the best results.
Blogging encourages accountability
Blogging is a public-facing event with the sole purpose of gaining readers. These readers in turn provide an honest opinion about our business, keeping you focused on both your published and public goals.
If you aren’t blogging, you’re missing out
If you’re a business owner without a blog then you’re already behind your competition.

These are just a few of the benefits to blogging. Professional blogging can take your business to the next level. For more information about how we can help you with your blog or marketing campaign, please contact us today!

February 26, 2016 By admin

The Importance of A Website

The Importance of A Website

In these modern times most everyone knows the importance of a website. However, many small businesses still do not have one. Any small business that does not have a website is missing out on one of the most powerful marketing tools available to them.

Perhaps the most important reason that every business should have a website is so that people can find them. Today, most people will research products and companies online before making a purchase. If you don’t have a website then you are missing out on a lot of potential business.

In addition, a website helps you establish credibility as a business. If you don’t have a website, most people will assume that you are not taking your business seriously. Once you’ve established this type of a reputation, it will be hard to make sales.

A professionally designed website not only gives you creditability, but it also gives potential customers the impression that your company is bigger and more successful than it actually is. On the internet the actual size of your company doesn’t matter. It is possible for a small business to rank ahead of their large multinational competitors online. When done properly, this helps to level the online playing field.

Unfortunately there are still many small businesses that do not have websites. While there are many different reasons for this, mostly it comes down to the belief that web design is expensive. The fact is you don’t need a giant fifteen thousand dollar website for your business, just a simple, well designed site that tells people about your company and your products.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content, search engine optimization and blogs. For more information, please contact us today.

November 20, 2015 By admin

Understanding Corporate Identity

Understanding Corporate Identity

Corporate identity is the sum of a company’s individual parts. While there are many physical characteristics that communicate a company’s overall identity, there are also other, more subtle traits. Even the most recognizable trademarks would have been long forgotten if they had not been accompanied by corresponding support and proper communication.

One of the most visible aspects of a corporation’s identity is its logo. A well designed logo provides high visibility and differentiates itself from the competition. Companies must put in a lot of thought when deciding on their logo. It is important that they begin by determining who their intended audience is and what message they wish to convey.

In order to figure out what works, newer companies should look toward long-established corporate identities. Until the general public is able to easily identify your company, branding itself is virtually impossible. Ease of identification makes it possible to advertise your corporate culture as well as your product.

Once you have a successful product and an easily identifiable logo, your company’s image and reputation should become the most important component of your corporate identification. Trust in your products develops a comfort level that customers can feel. A company’s brand should always precede its products. While branding is not the same thing as corporate identification, they cannot exist without each other.

Distinguishing your brand can help your company avoid legal issues and other challenges. Corporations must have absolute control over its identity and should never allow anyone else to use its logo without permission.

Improved employee morale, recruitment and retention are common for well-established businesses. This is because a familiar brand offers employees a feeling of pride in their company. Even if prospective employees don’t know what your company is offering, they will likely be swayed by the fact that your company’s logo and message are easily recognizable.

Alter Impact has over thirteen years of experience branding businesses online. We create effective logos, websites and provide quality web content and blogs. For more information, please contact us today.

August 14, 2015 By admin

Content Marketing

Content Marketing

Today, content marketing is becoming more and more relevant. Businesses old and new can take advantage of content marketing to attract new customers, clients and visitors on a variety of different platforms. While content marketing can benefit all businesses, there is a right way and a wrong way to approach it, especially if your business is just getting started. Established companies can typically afford to take more risks, but for those just starting out it’s not just about marketing, it’s about building a brand and a reputation. The following tips will help you attract the right attention from the right markets.

Always write to your audience
The overall tone and style of your content should be directed towards your key demographics. Whenever possible, adapt your content on a variety of platforms.
Always proofread
Have several people look over the content before it’s published.
Cover topics that perform
It’s important to put yourself in the shoes of your client’s potential customers. You need to know what they’re searching and write interesting content that is relevant to those searches.
Embrace the white space
Keep in mind that people will be reading content on a number of different devices including tablets and smart phones. Big blocks of text are likely to turn readers off. Short, digestible chunks are more likely to be read.
Include images
While content marketing typically refers to text, it can also mean infographics, videos or images. A good mix of all of these elements can engage readers and draw them in.
Build consistency
As you develop your brand, message and style remember to always keep your content aligned with it.
Provide the right amount of content
Typically, blogs should be updated at least once per week, newsletters should be emailed once per month and social media posts should occur about three times per week.
Always keep your content entertaining or informative

Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. We also offer quality web content services. For more information on how we can help you properly market your business, please contact us today.