Is your Website Helping or Hurting your Business?
Many people believe that any website is better than no website at all. However, this isn’t always the case. A poorly designed or outdated website could be doing your business more harm than good. Outdated websites:
- Have poor page ranking
- Damage your business’s credibility
- Lose you money
People typically use internet searches to locate a business or specific products or services. Search engines have special algorithms that detect, drive and display websites. These algorithms are constantly changing. If your website sits dormant for too long without updates it begins to suffer in page ranking. Most people that search for a business, product or service will only select from the first page of search engine results. If your website is not compliant with current SEO algorithms it could fall so far in the search results that searchers will never even find it.
Searchers who do make it to your website will be immediately influenced by its quality. If your website is outdated or poorly designed, consumers are likely to look elsewhere for what they need. Adaptive website design is crucial if you wish to reflect the quality of your overall business.
When customers visit your website and find it unimpressive they will move on to your competition. Losing these potential customers will result in lost income, quickly leading to a lost business. In order to keep online sales high you must ensure that your website grabs the attention of its visitors. The only way to accomplish this is by maintaining fresh web content and keeping your website current, attractive and user friendly.
In order to maximize your online presence it is recommended that you enlist the help of a professional web designer. A professional web master can review your existing website and update it so that it follows the latest search engine algorithms, utilizes the most popular social media outlets and is updated with fresh content regularly.
Alter Impact has over thirteen years of experience working with companies both large and small. For more information on how we can help you update your website, please contact us today.