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Is Bad Grammar Affecting the Success of your Website?

Is Bad Grammar Affecting the Success of your Website?

When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.

Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.

Search Engines Are Looking For Quality Web Content

Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.

One exception to this rule is comments on your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.

If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.

 

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SEO Tips For 2017

SEO Tips For 2017

Search engine optimization is important if you wish to succeed in 2017. When done right, SEO makes it possible for more people to find your business.

We offer the following SEO tips for 2017.

Update Existing Content

Check to see if your web content is driving traffic to your website. Figure out which keywords work and which ones do not. Ensure that your content is interesting and easy to read. Fix any spelling and grammatical errors. While getting new content out is important, building on your existing content makes it stronger and results in a more relevant result for the user. Also, interesting and informative content is much more likely to be shared with other potential customers.

Make Sure You’re Ranking Locally

If you fail to claim or register your business online, you won’t rank well in local searches. Now is the best time to ensure that your listings and profiles are up-to-date and that the information listed is accurate and consistent. Consider adding extra content such as photos, brochures or operating hours.

Update Your Images

Creating strong imagery for your web content is the best way to encourage visitors to use and share your links. This is particularly powerful for diagrams that help communicate a problem or solution.

Optimize For Mobile

Mobile searches are on the rise. Statistics prove that most people will visit a website before ever visiting a business. When you consider the fact that most people do all of their web searching on their mobile devices, you probably realize how important it is for your website to be mobile ready. Now is the perfect time to optimize your website for mobile devices.

Watch Your Speed

The speed at which your website loads affects your traffic as well as your ranking in the search engines. Most people will only wait for 3 to 5 seconds for a website to load. Because the search engines want to offer users the most relevant websites, page speed determines your ranking.

Page speed can be improved by optimizing images and updating or eliminating plug-ins that you don’t use.  

Alter Impact can help you get your SEO up to speed for 2017! We offer a variety of marketing packages for every industry. Please contact us for more information.

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Is your Website Helping or Hurting your Business?

Is your Website Helping or Hurting your Business?

Many people believe that any website is better than no website at all. However, this isn’t always the case. A poorly designed or outdated website could be doing your business more harm than good. Outdated websites:

  • Have poor page ranking
  • Damage your business’s credibility
  • Lose you money

People typically use internet searches to locate a business or specific products or services. Search engines have special algorithms that detect, drive and display websites. These algorithms are constantly changing. If your website sits dormant for too long without updates it begins to suffer in page ranking. Most people that search for a business, product or service will only select from the first page of search engine results. If your website is not compliant with current SEO algorithms it could fall so far in the search results that searchers will never even find it.

Searchers who do make it to your website will be immediately influenced by its quality. If your website is outdated or poorly designed, consumers are likely to look elsewhere for what they need. Adaptive website design is crucial if you wish to reflect the quality of your overall business.

When customers visit your website and find it unimpressive they will move on to your competition. Losing these potential customers will result in lost income, quickly leading to a lost business. In order to keep online sales high you must ensure that your website grabs the attention of its visitors. The only way to accomplish this is by maintaining fresh web content and keeping your website current, attractive and user friendly.

In order to maximize your online presence it is recommended that you enlist the help of a professional web designer. A professional web master can review your existing website and update it so that it follows the latest search engine algorithms, utilizes the most popular social media outlets and is updated with fresh content regularly.

Alter Impact has over thirteen years of experience working with companies both large and small. For more information on how we can help you update your website, please contact us today.

 

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Effective Website Design

Effective Website Designeffective web design

Website design isn’t just about having flashy graphics or catchy phrases. The most important part of web design is having a clear understanding of what the website needs to accomplish and how to get it there. It’s easy to find artists and writers to create content for your website, but it’s more crucial to know what you should be getting out of those individuals. Effective website design incorporates:

  • SEO
  • Style
  • Functionality
  • Browser compatibility

Search engine optimization is a strategy that makes a website easier to find online. Including keywords into the website’s text is just one way to help the search engines locate your website and bring it to the attention of individuals searching the internet. Professional web designers understand exactly how to incorporate keywords so that the search engines consider the website more relevant than others that simply repeat keywords over and over again.

The style of the website should reflect the message that your business is trying to convey. While flashy graphics can help draw visitors in, when not used sparingly they can have the opposite effect.

When designing a website one must consider the reason for which it will be used. For example, a business website that sells a product or service will need to reach as many people as possible. Professional website designers know how to maximize a website’s exposure by incorporating search engine optimized language as well as advertising on other websites.

It doesn’t matter how effective the content or graphics of a website are if the pages are not compatible with the most popular web browsers. The website must be designed with code that is compatible with the four main web browsers. Even if all of the pages are not compatible with all four browsers, the web designer should be able to recognize the shortfalls of a particular browser and offer clear instructions for website visitors on how to use all of the features of the website.

Alter Impact has been designing quality websites for over twelve years. We offer web design, graphic design, search engine optimization and search engine optimized content writing. For more information, please contact us today.

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WordPress and Search Engine Optimization

WordPress and Search Engine OptimizationWordPress Search Engine Optimization

There are a lot of factors that come into play when it comes to search engine optimization. Keywords, web content and regular updates are all equally important parts of SEO. However, even the cleanest and freshest web content can’t help you much if you aren’t using the right web platform.

WordPress is a user friendly content management system. Professional web designers have been using WordPress for years to develop custom WordPress websites. In fact there are currently over 61 million websites powered by WordPress. WordPress websites can be designed with simple features that allow business owners to easily update and maintain their own website and blog. But the best thing about WordPress is how it works with search engine optimization.

Here are the top four reasons why WordPress is ideal for SEO:

  • WordPress starts with impeccably clean code
    WordPress templates begin with extremely clean code containing only what you need. WordPress sites allow you to add your own meta tags, categories, excepts, URL strings and titles. Experienced website developers are able to customize every single part of a WordPress site in order to utilize all of its SEO capabilities.
  • There is a WordPress template available for every need
    From eCommerce to blogs, there is a WordPress template available that is designed to maximize the SEO fundamentals for whatever niche it caters to.
  • WordPress offers some of the best plug-ins in the world
    Plug-ins are various services that can be added to your WordPress website to enhance its functionality. Many WordPress plug-ins are built around search engine optimization.
  • WordPress websites load much faster
    Search engines have begun putting a premium on the speed at which a website loads. Luckily, WordPress is an extremely fast content management system which can be made even faster with the addition of certain plug-ins.

Alter Impact has been designing quality WordPress websites for over seven years. For more information about how we can help your business with its search engine optimization, please contact us today.