The right logo design can have a huge impact on the overall success of your restaurant. In order to entice potential customers inside, a restaurant logo needs to be warm and inviting. A poorly designed logo will have the opposite effect, sending potential customers scurrying away. Restaurant logos should be well thought out and creatively designed for the best results.
Colors are an extremely important part of restaurant logo design. Color psychologists have found that warm colors such as red, yellow and orange tend to encourage excitement and activity while blues and greens tend to reduce appetite. Using appropriate lighting inside of your restaurant to match the colors in your logo can make your restaurant even more appealing. For example, warm neon colors have been shown to increase table turnover because they encourage customers to view the restaurant as an on-the-go kind of place where people come to enjoy food.
A logo should not simply be a static image outside of your restaurant, it should tell a story about your business. A properly designed restaurant logo lets people know about the type of food served and the atmosphere inside of the restaurant. Through subtle strategies and messages in the logo design, you can help people predict the kind of experience they will have inside of your restaurant.
A properly designed restaurant logo lets people know of the one thing that your restaurant is famous for. This might be portrayed as an image in the logo or a tagline. When people see that your restaurant has something to be proud of they will be more likely to come and try it themselves.
It’s also important to make sure that your logo stands out from all of the other restaurant logos surrounding your business. Avoid using the same tired images and symbols. For example, instead of using images of cutlery or chef’s hats, consider using images of your best food or something that represents your restaurant’s name. This shows people that you care about offering them something different.
Alter Impact has over thirteen years of experience helping small businesses and restaurants design quality logos. For more information, please contact us today.