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How Professional Graphic Design Can Help Your Business

How Professional Graphic Design Can Help Your Business

In today’s competitive world, it’s more important than ever before to make your business stand out. This is particularly true for businesses that are trying to make an impact on a specific market. One of the best ways that a business can stand out is by having a great looking logo or image.

Excellent graphics grab the attention of your intended audience and encourage them to learn more about your business. However, some businesses do not have the resources or experience necessary to create these types of graphics on their own. These businesses should consider enlisting the help of a professional graphic design company.

Benefits of Professional Graphic Design

Some businesses simply do not have the artistic abilities to create a great looking logo. A graphic design company can help your businesses brainstorm ideas in order to come up with something that adequately represents your company. Also, hiring a graphic design company frees up your resources and allows you to concentrate on your business.

Creating an Effective Logo

A great logo helps consumers understand who you are as a business and gives them an attachment to your brand. This can go a long way towards converting them into customers. A professionally designed logo can help your business stand out, build a reputation and illicit a positive response from your customers.

An experienced graphic design company understands how important your company’s image is. They can help you create a logo that attracts attention and adequately displays your company’s beliefs.

When potential customers see a professionally designed logo they know that the company put a lot of time and thought into their image. This makes the company appear professional and consistent in the eyes of their customers.

High Quality Graphic Design in Orange County, California

Alter Impact has been creating professionally designed logos and graphics for over fourteen years. We offer graphic design, web design and marketing for businesses both large and small. For more information on how we can help you brand your business please contact us today!

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Why You Should NEVER Design Commercial Printing Projects in MS Word

Why You Should NEVER Design Commercial Printing Projects in MS Word

As a professional web and graphic designer, we get a lot of people asking if they can design their commercial printing projects in MS Word. This is especially true for large companies where every employee has their own copy of Word. While this might be convenient for many, using MS Word or MS Publisher for professional printing is never a good idea.

Word processors like MS Word do not allow you to have precise control over tracking, kerning, justification, alignment, ligatures and other nuances of fine typesetting that dedicated layout programs can provide. Simply put, when using MS Word, you have much less control over the individual characters and the overall look and color of the text. Minuscule details within a block of copy combine to either facilitate or detract from the overall ease of reading. Also, multi-column layouts are extremely difficult to create or control in MS Word.

Graphics tend to move within an MS Word file. This makes it virtually impossible to anchor them to a specific position within the text. Also, MS Word is an RGB application. Commercial printing works within a CMYK color space. When you attempt to convert an RGB file to CMYK it can dramatically alter the color. Also, black text becomes a color build rather than 100 percent black.

Instead of designing your commercial printing projects in MS Word, consider enlisting the help of a graphic designer. Professional graphic designers have the proper programs and knowledge to help you create perfect, print-ready pieces.

Alter Impact can help you with your company’s commercial printing needs. We offer professional web and graphic design to businesses both large and small. For more information, please contact us today.

 

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Top Benefits of Professional Graphic Design

Top Benefits of Professional Graphic Designprofessional graphic design

Good graphic design can mean the difference between a flourishing business and a failing business. Let’s take a look at the top seven benefits of professional graphic design:

  1. Grabs attention
    A well thought out, professionally designed logo, advertisement or display will grab the attention of potential customers, making them want to learn more about your products.
  2. Creates recall
    The quality of a product will never be realized until the consumer actually decides to buy the product in the first place. Good graphic design draws potential customers in and creates an experience that they will want to remember.
  3. Builds your image
    The way in which your logo is designed says a lot about your company. Simple color changes can have a huge impact on your targeted audience. A professional graphic designer knows how to use colors, fonts and imagery to establish the right image for your business.
  4. Increases sales
    As people begin looking at your company and brand differently they will start to appreciate it more. For example, if two companies create a product that is equal in every aspect, consumers are more likely to pick the one they remember the most. Effective graphic design helps your customers remember your brand.
  5. Improves market standings
    If you start selling more products, you are probably outselling your competitors.
  6. It’s a strategic investment
    the world is being driven more and more by visual content. Using professionally designed imagery is the best way to make your own space and set things up for your future.
  7. Creates goodwill
    When you are able to create a design that adequately connects with your customers, you let them know that you are thinking about them. Businesses that can successfully accomplish this are more likely to survive through tough economic times.

Alter Impact has been offering quality graphic design services in Orange County, California for over thirteen years. For more information about how we can help your business, please contact us today.

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Restaurant Logos

Restaurant Logosrestaurant logo design

The right logo design can have a huge impact on the overall success of your restaurant. In order to entice potential customers inside, a restaurant logo needs to be warm and inviting. A poorly designed logo will have the opposite effect, sending potential customers scurrying away. Restaurant logos should be well thought out and creatively designed for the best results.

Colors are an extremely important part of restaurant logo design. Color psychologists have found that warm colors such as red, yellow and orange tend to encourage excitement and activity while blues and greens tend to reduce appetite. Using appropriate lighting inside of your restaurant to match the colors in your logo can make your restaurant even more appealing. For example, warm neon colors have been shown to increase table turnover because they encourage customers to view the restaurant as an on-the-go kind of place where people come to enjoy food.

A logo should not simply be a static image outside of your restaurant, it should tell a story about your business. A properly designed restaurant logo lets people know about the type of food served and the atmosphere inside of the restaurant. Through subtle strategies and messages in the logo design, you can help people predict the kind of experience they will have inside of your restaurant.

A properly designed restaurant logo lets people know of the one thing that your restaurant is famous for. This might be portrayed as an image in the logo or a tagline. When people see that your restaurant has something to be proud of they will be more likely to come and try it themselves.

It’s also important to make sure that your logo stands out from all of the other restaurant logos surrounding your business. Avoid using the same tired images and symbols. For example, instead of using images of cutlery or chef’s hats, consider using images of your best food or something that represents your restaurant’s name. This shows people that you care about offering them something different.

Alter Impact has over thirteen years of experience helping small businesses and restaurants design quality logos. For more information, please contact us today.

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Top Benefits of Professional Graphic Design

Top Benefits of Professional Graphic Designbenefits of professional graphic design

In today’s competitive world, there is more emphasis than ever before to make your business stand out against the rest. This is particularly true for businesses that are trying to make an impact on a specific market. One of the best ways that a business can stand out is by having a great looking logo or image that grabs the attention of their intended audience. However, some businesses do not have the resources to create these types of graphics on their own. These businesses should consider enlisting the help of a professional graphic design company. Let’s take a closer look at the top benefits of professional graphic design.

Some businesses simply do not have the artistic abilities in-house to create a great looking logo. A graphic design company can help your businesses brainstorm ideas in order to come up with something that adequately represents your company. In addition, hiring a graphic design company frees up your resources and allows you to concentrate on your business.

A great logo helps consumers understand who you are as a business and gives them an attachment to your brand that will hopefully convert them into customers. A professionally designed logo can help your business stand out, build a reputation and illicit a positive response from your customers. An experienced graphic design company understands how important your company’s image is. They can help you create a logo that attracts attention and adequately displays your company’s beliefs.

When potential customers see a professionally designed logo they know that the company put a lot of time and thought into their image. This makes the company appear professional and consistent in the eyes of their customers.

Alter Impact has been creating professionally designed logos and graphics for over twelve years. For more information on how we can help you brand your business please contact us today!