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Driving Traffic To Your Blog

Many people wonder how they can drive more traffic to their blog. Just like any other website you must be prepared to do some promotion if you want to start driving traffic to your blog. Here are some of the top ways to drive traffic to your blog:

Read and comment on other blogs that are in your targeted niche. Be sure to always write intelligent, useful comments with a link back to your own blog.
Submit your blog to the search engines.
Submit your blog to blog directories.
Add a link to your blog in your email signature.
Put a link to your blog on every single page of your website.
If your business publishes a newsletter, make sure that you include a link to your blog in every issue.
Include a link to your blog as a standard part of all outgoing correspondence such as on sales letters and reports.
Print your blog’s URL on your business cards, post cards, brochures and flyers.
Update your blog often with relevant and interesting information to attract your readers to check back often.
Post a link to your blog on social media sites such as Facebook and Twitter.

It can take some time to attract a large number of readers to your blog. Staying consistent will pay off in the long run.

Alter Impact has many years of experience creating high quality websites and blogs. For more information about how we can help you create and maintain your blog, please contact us today.

How a Blog Helps Your Business

A blog, when done right, can act as both a direct and indirect mechanism to bring a large amount of qualified visitors to your website, many of whom might become loyal customers. This is due largely to the way that blogs interact with the search engines. Let’s take a closer look at how a blog helps your business.

When it comes to optimizing your website for the search engines it’s important to remember both on page as well as off page optimization. On page optimization refers to the elements of a web page that help it rank well in the search engines. These include keywords, headers, links and more. Off page optimization refers to things that are done outside of your website, specifically links on other websites that point visitors back to your site. In order to rank within the first couple of pages on the search engines you must work extensively on both your on page and off page optimization.

The search engines love to see fresh, original, quality content. This doesn’t necessarily mean that you need to add content to your website every single day, but rather regularly at the same rate over time. For example, if you add three pages every week then you will need to keep that pace up or decrease it slowly, preferably over a couple of months.

A regularly updated blog provides the perfect tool for adding fresh content to your website. When you add links within your blog post that point back to your other web pages, you can significantly improve your rankings with the search engines. However, keep in mind that the links must be relevant to the content in your blog post.

When updating your blog, remember that visitors are looking for useful, free information that they can use. The less you talk about your product or services, the better. For example, if you sell furniture, instead of writing about how your furniture is the best in the world, consider writing about how to find the best piece of furniture for each room. This is the type of information that will keep visitors engaged and checking back regularly.

Adding a blog to your business website is an excellent way to attract more traffic. You will acquire direct traffic from your posts which will be indexed by the search engines and you will also acquire indirect traffic from the links that are strategically placed in your blog posts.

Alter Impact can help your business create and update their blog. For more information, please contact us today.