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Attracting Traffic to Your Small Business Blog

Attracting Traffic to Your Small Business Blogblog traffic

Many people wonder how they can drive more traffic to their blog. Just like any other website you must be prepared to do some promotion if you want to start driving traffic to your blog. Here are some of the top ways to drive traffic to your blog:

  • Read and comment on other blogs that are in your targeted niche. Be sure to always write intelligent, useful comments with a link back to your own blog.
  • Submit your blog to the search engines.
  • Submit your blog to blog directories.
  • Add a link to your blog in your email signature.
  • Put a link to your blog on every single page of your website.
  • If your business publishes a newsletter, make sure that you include a link to your blog in every issue.
  • Include a link to your blog as a standard part of all outgoing correspondence such as on sales letters and reports.
  • Print your blog’s URL on your business cards, post cards, brochures and flyers.
  • Update your blog often with relevant and interesting information to attract your readers to check back often.
  • Post a link to your blog on social media sites such as Facebook and Twitter.

It can take some time to attract a large number of readers to your blog. Staying consistent will pay off in the long run.

Alter Impact can help your business create and update their blog. During the month of May receive $25 off your new monthly blogging subscription. For more information, please contact us today.

 

 

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Benefits of Blogging

Benefits of Bloggingblogging

A blog, when done right, can act as both a direct and indirect mechanism to bring a large amount of qualified visitors to your website, many of whom might become loyal customers. This is due largely to the way that blogs interact with the search engines. Let’s take a closer look at how a blog helps your business.

When it comes to optimizing your website for the search engines it’s important to remember both on page as well as off page optimization. On page optimization refers to the elements of a web page that help it rank well in the search engines. These include keywords, headers, links and more. Off page optimization refers to things that are done outside of your website, specifically links on other websites that point visitors back to your site. In order to rank within the first couple of pages on the search engines you must work extensively on both your on page and off page optimization.

The search engines love to see fresh, original, quality content. This doesn’t necessarily mean that you need to add content to your website every single day, but rather regularly at the same rate over time. For example, if you add three pages every week then you will need to keep that pace up or decrease it slowly, preferably over a couple of months.

A regularly updated blog provides the perfect tool for adding fresh content to your website. When you add links within your blog post that point back to your other web pages, you can significantly improve your rankings with the search engines. However, keep in mind that the links must be relevant to the content in your blog post.

When updating your blog, remember that visitors are looking for useful, free information that they can use. The less you talk about your product or services, the better. For example, if you sell furniture, instead of writing about how your furniture is the best in the world, consider writing about how to find the best piece of furniture for each room. This is the type of information that will keep visitors engaged and checking back regularly.

Adding a blog to your business website is an excellent way to attract more traffic. You will acquire direct traffic from your posts which will be indexed by the search engines and you will also acquire indirect traffic from the links that are strategically placed in your blog posts.

Alter Impact can help your business create and update their blog. During the month of May receive $25 off your new monthly blogging subscription. For more information, please contact us today.

 

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Tips for Marketing your Product Online

Tips for Marketing your Product Onlinemarketing online

Nowadays everybody uses the internet. When done right, internet marketing can significantly boost your sales and promote recognition of your brand. The following tips will help you successfully market your product online.

  • One of the best ways to market your products online is with a professionally designed website. You can either sell your products on your website or use it to direct people to your physical store. To be successful, your website must be mobile ready with excellent images of your products and location.
  • In order to sell your products online you will need a professionally designed e-commerce website. Depending on the type of products and how many you plan to sell, you might need a secure shopping cart as well as payment options such as credit cards and Paypal.
  • Another way to market your products online is with pay per click marketing. A professional internet marketing company can assist you with this type of marketing program.
  • Hiring a professional blogger to write about your products is another excellent way to market your products online. Regular blogs keep your website content fresh and original. This has the added bonus of keeping your website at the top of the search engines.

Alter Impact has over thirteen years of marketing experience. We can help you market your business online! For more information, please contact us today.

 

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How Blogs Work

How Blogs Workhow blogs work

In today’s digital world, blogs can be found everywhere. Creating and maintaining a blog is an important part of content marketing for businesses both large and small. All blogs have a similar format where the newest posts appear first, but that’s where the similarities end. Blogs can vary widely in terms of topics, styles and content.

Early on, if you wished to post content to the Internet you had to have an extensive knowledge of hypertext markup language. Each site had to be coded manually. However, as tools became available that allowed individuals to create content without knowing HTML, blogging became much more popular. Early blogs were simply a place for individuals to share their thoughts online. As the medium grew, people began to use blogs as a way to share news and gossip.

Even though the surface of a blog looks like any other website, the creation of the content is very different. Blog platforms are interfaces that automate the coding of a web page, meaning that blog authors do not need to know how to code. Blogs can be linked to other blogs through a blogroll which is simply a list of blogs that the author follows. These blogrolls allow ideas to spread virally.

Blogging isn’t likely to go away any time soon. In fact, it is only gaining in popularity. Twitter is often referred to as a microblogging site, Pinterest focuses on the sharing of pictures and contains links to blogs, Vine allows microblogging of very short video clips, and video sites like YouTube allows video bloggers to garner millions of views.

Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. We also offer quality web content services. For more information on how we can help you properly market your business, please contact us today.