In today’s digital world, blogs can be found everywhere. Creating and maintaining a blog is an important part of content marketing for businesses both large and small. All blogs have a similar format where the newest posts appear first, but that’s where the similarities end. Blogs can vary widely in terms of topics, styles and content.
Early on, if you wished to post content to the Internet you had to have an extensive knowledge of hypertext markup language. Each site had to be coded manually. However, as tools became available that allowed individuals to create content without knowing HTML, blogging became much more popular. Early blogs were simply a place for individuals to share their thoughts online. As the medium grew, people began to use blogs as a way to share news and gossip.
Even though the surface of a blog looks like any other website, the creation of the content is very different. Blog platforms are interfaces that automate the coding of a web page, meaning that blog authors do not need to know how to code. Blogs can be linked to other blogs through a blogroll which is simply a list of blogs that the author follows. These blogrolls allow ideas to spread virally.
Blogging isn’t likely to go away any time soon. In fact, it is only gaining in popularity. Twitter is often referred to as a microblogging site, Pinterest focuses on the sharing of pictures and contains links to blogs, Vine allows microblogging of very short video clips, and video sites like YouTube allows video bloggers to garner millions of views.
Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. We also offer quality web content services. For more information on how we can help you properly market your business, please contact us today.