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Content Marketing 101

Content Marketing 101

You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, social media, podcasts and video.

Blogs

Every successful company has a blog. A blog is the perfect opportunity to create shareable content that is interesting and relevant to your intended audience. Blogs should be well written and easy to read. They should be free from spelling and grammatical errors. Your blog should be updated at least twice a month.

For the best results, consider hiring a professional content writer to manage your blog. This ensures consistent, quality content. In most instances, a professional can create and post your blog to your website. Combining an informative blog with a quality social media marketing campaign expands your reach and increases your chance of visitors converting to customers.

Social Media Marketing

Social media sites like Twitter and Facebook offer unique opportunities for new customers. Creating a positive and consistent presence on social media can go a long way towards building your brand.

Using social media to answer questions and respond to concerns in a quick and professional manner shows your customers that you really care about them. Providing interesting and valuable content through social media encourages people to share your posts. When people share your posts with their friends and family, you reach even more potential clients. This is why social media marketing is so important and popular today.   

For effective social media marketing, consider hiring a social media marketing specialist. A social media marketing specialist understands how social media works. They know what works and what does not. This can save you and your marketing team a lot of guesswork.

Alter Impact has over 14 years of experience providing quality marketing for businesses both large and small. Our experienced content writer can help you create effective content for your website and blog. Our professional social media marketing specialist can help you create and maintain your social media accounts. Please contact us for details.   

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Content Marketing

Content Marketingcontent marketing

Today, content marketing is becoming more and more relevant. Businesses old and new can take advantage of content marketing to attract new customers, clients and visitors on a variety of different platforms. While content marketing can benefit all businesses, there is a right way and a wrong way to approach it, especially if your business is just getting started. Established companies can typically afford to take more risks, but for those just starting out it’s not just about marketing, it’s about building a brand and a reputation. The following tips will help you attract the right attention from the right markets.

  • Always write to your audience
    The overall tone and style of your content should be directed towards your key demographics. Whenever possible, adapt your content on a variety of platforms.
  • Always proofread
    Have several people look over the content before it’s published.
  • Cover topics that perform
    It’s important to put yourself in the shoes of your client’s potential customers. You need to know what they’re searching and write interesting content that is relevant to those searches.
  • Embrace the white space
    Keep in mind that people will be reading content on a number of different devices including tablets and smart phones. Big blocks of text are likely to turn readers off. Short, digestible chunks are more likely to be read.
  • Include images
    While content marketing typically refers to text, it can also mean infographics, videos or images. A good mix of all of these elements can engage readers and draw them in.
  • Build consistency
    As you develop your brand, message and style remember to always keep your content aligned with it.
  • Provide the right amount of content
    Typically, blogs should be updated at least once per week, newsletters should be emailed once per month and social media posts should occur about three times per week.
  • Always keep your content entertaining or informative

Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. We also offer quality web content services. For more information on how we can help you properly market your business, please contact us today.