Content Marketing 101

Content Marketing 101 You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, […]

Why Quality Web Content Matters

Why Quality Web Content Matters Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot […]

Is Your Blog Attracting Enough Attention?

Is Your Blog Attracting Enough Attention? Nowadays it seems like everybody has a blog. It makes sense when you consider the amount of attention a blog can gain for a website. Blogging increases a website’s ranking on the search engines and attracts more visitors. This can be especially beneficial for businesses. Numerous studies have shown […]

Blog Writing – Why We Write the Way We Do

Blog Writing – Why We Write the Way We Do As a professional writer I’m often asked why I blog the way I do. While many clients believe that their blog should read like a giant advertisement, that’s not actually the purpose of a blog. A blog directs customers and potential customers to your website […]

Professional Blogging Explained – Why Update My Blog?

Professional Blogging Explained – Why Update My Blog? The internet environment is always changing. Pretty much anything and everything can be accomplished online. The technology of the internet has paved the way for several different things such as websites, emails, social networking and blogs. Today we’ll take a closer look at professional blogging. A blog […]