Blog Writing – Why We Write the Way We Do
As a professional writer I’m often asked why I blog the way I do. While many clients believe that their blog should read like a giant advertisement, that’s not actually the purpose of a blog. A blog directs customers and potential customers to your website in the hopes that they will keep coming back. The more they visit your website, the more likely they are to remember your business when they need what you provide. Below, I’ll explain the basics of blog writing.
Keywords
While keyword density used to be an extremely important part of optimizing a blog, Google now penalizes companies for keyword stuffing. Google recognizes core keywords when placed in the title, the title of an image and in the first paragraph of an article. Google’s robots search each and every webpage for repeated words and phrases. If keywords are used at more than a 1-3% ratio, a penalty can be applied. These penalties include loss of ranking status or being removed from the search engine entirely. If words or phrases either related or unrelated to the keywords are repeated throughout the article, your blog might be deemed as irrelevant.
Google strives to provide relevant, readable content to people searching the web. Because of the gross misuse of keywords and poorly written articles that are simply “copied and pasted” several times over, Google has updated their algorithms to scan and find what they consider irrelevant content.
Why Google Matters
You might be wondering why you should care how Google ranks you. While there are other search engines available, Google is the most popular entry point to the online world. Successful businesses understand how important it is to rank well on Google. The more successful a business’s online presence is, the higher they are ranked.
Why your website shouldn’t read like a commercial
Most people switch off the television when a commercial is playing. Similarly, the second a blog starts sounding like a commercial, your audience will start to tune you out.
Studies have shown that the number one reason people don’t read a blog is because it’s too promotional. However, when you post informative blogs you invite people to share your content through social media and other outlets. This is because people actually enjoy reading your articles.
No one wants to share an advertisement, but they WILL share usable content. The goal of your blog should be to delight and help your customers.
People will keep coming back to and share a blog that is interesting to them. Targeted keywords attract the right audience and content that is relevant and useful will keep them coming back to your website. This is proven to be the best way to gain clients from a blog.
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