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How Professional Graphic Design Can Help Your Business

How Professional Graphic Design Can Help Your Business

In today’s competitive world, it’s more important than ever before to make your business stand out. This is particularly true for businesses that are trying to make an impact on a specific market. One of the best ways that a business can stand out is by having a great looking logo or image.

Excellent graphics grab the attention of your intended audience and encourage them to learn more about your business. However, some businesses do not have the resources or experience necessary to create these types of graphics on their own. These businesses should consider enlisting the help of a professional graphic design company.

Benefits of Professional Graphic Design

Some businesses simply do not have the artistic abilities to create a great looking logo. A graphic design company can help your businesses brainstorm ideas in order to come up with something that adequately represents your company. Also, hiring a graphic design company frees up your resources and allows you to concentrate on your business.

Creating an Effective Logo

A great logo helps consumers understand who you are as a business and gives them an attachment to your brand. This can go a long way towards converting them into customers. A professionally designed logo can help your business stand out, build a reputation and illicit a positive response from your customers.

An experienced graphic design company understands how important your company’s image is. They can help you create a logo that attracts attention and adequately displays your company’s beliefs.

When potential customers see a professionally designed logo they know that the company put a lot of time and thought into their image. This makes the company appear professional and consistent in the eyes of their customers.

High Quality Graphic Design in Orange County, California

Alter Impact has been creating professionally designed logos and graphics for over fourteen years. We offer graphic design, web design and marketing for businesses both large and small. For more information on how we can help you brand your business please contact us today!

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Web Design for Every Industry

Web Design for Every Industry

A lot goes into creating a website. You must first decide your intended audience and then create a website that accurately expresses what your business does. Every industry needs to reach a different type of clientele. As such, every industry will have different needs when it comes to the design of their website. When looking for a web designer, business owners should search for someone with experience in a variety of industries.

The problem with free web templates

There are currently several free web templates available online. Many small business owners think these are a wonderful idea. However, these types of websites look unprofessional and aren’t properly optimized for the search engines. Free template websites make a business appear unprofessional. They also give the impression that you don’t care about your business.

You don’t need to spend a fortune to have a good website. Alter Impact offers a variety of web design packages to suit every budget.

Colors matter

The colors you use on your website say a lot about your business. Many people don’t realize that different industries use different colors to market their products. For example, red creates a feeling of urgency, which is why is typically used for clearance sales.

An experienced web designer understands the way that color influences your customers. They will work with you to create a website that accurately depicts your business.

Selling online

If you would like to sell a product or service online, then you need the right outlet to do so. A quality ecommerce site makes it easy for customers to purchase your products through your website.

Ecommerce websites must be secure and should follow the same theme as your original website. They should be thoughtfully designed to attract your intended audience and help your business stand out in your industry.

Alter Impact has over 14 years of experience creating effective websites for businesses both large and small. We have worked with several industries and we understand how important it is to stand out. We offer web design packages to fit every budget. For more information, please contact us today.  

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Content Marketing 101

Content Marketing 101

You can’t market your business online without content marketing. Content marketing refers to the creation and distribution of free content used to attract new customers. While other forms of marketing might include postcards, business cards and other physical pieces that can be handed out to potential clients, content marketing consist of blogs, social media, podcasts and video.

Blogs

Every successful company has a blog. A blog is the perfect opportunity to create shareable content that is interesting and relevant to your intended audience. Blogs should be well written and easy to read. They should be free from spelling and grammatical errors. Your blog should be updated at least twice a month.

For the best results, consider hiring a professional content writer to manage your blog. This ensures consistent, quality content. In most instances, a professional can create and post your blog to your website. Combining an informative blog with a quality social media marketing campaign expands your reach and increases your chance of visitors converting to customers.

Social Media Marketing

Social media sites like Twitter and Facebook offer unique opportunities for new customers. Creating a positive and consistent presence on social media can go a long way towards building your brand.

Using social media to answer questions and respond to concerns in a quick and professional manner shows your customers that you really care about them. Providing interesting and valuable content through social media encourages people to share your posts. When people share your posts with their friends and family, you reach even more potential clients. This is why social media marketing is so important and popular today.   

For effective social media marketing, consider hiring a social media marketing specialist. A social media marketing specialist understands how social media works. They know what works and what does not. This can save you and your marketing team a lot of guesswork.

Alter Impact has over 14 years of experience providing quality marketing for businesses both large and small. Our experienced content writer can help you create effective content for your website and blog. Our professional social media marketing specialist can help you create and maintain your social media accounts. Please contact us for details.   

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Marketing your Non-Profit Organization

Marketing your Non-Profit Organization

Marketing is extremely important for non-profit organizations. However, many non-profits don’t know how or why to market their organization. Simply put, marketing helps satisfy your consumer and donor needs. The following tips will help you get started.

  • You need to figure out your target audience. It’s a good idea to research organizations and associations that are similar to your own.
  • Determine the desired outcome of your marketing efforts.
  • Using the information that you have gathered, create brochures and marketing materials that describe the benefits, services, donation opportunities and values of your organization. Design is extremely important here. Consider hiring an experienced graphic designer.
  • Develop a social media marketing strategy. Social media websites such as Twitter and Facebook provide low cost and effective ways to reach out to individuals and companies that are interested in your organization. Social media is an excellent way to reach those who are passionate about causes. If you are unsure where to start, enlist the help of a social media marketing specialist.
  • In order to reach the most people, you will need to develop and maintain a professional website. A website is an excellent place to display useful information, news, monthly newsletters and events. It’s also a place to create community, share alternatives to donating money and showcase the benefits of your organization. For best results, your website should be professionally designed.
  • Research and maintain your prospect and customer databases. Never waste these resources. They can be used for special mailings, follow-up phone calls, event invitations, alliance development, research profiling and market segmentation.
  • Advertise the results and objectives of your organization. It can be beneficial to show those that are receiving benefits, inversions, activities and projects.
  • Actively search for alliances with other organizations, commerce, government, advertising media and business. Doing so will typically bring the most benefits to your non-profit organization.

Alter Impact has worked with many respectable non-profit organizations. Our marketing efforts have proven effects. We offer all levels of marketing including logo design, web design, graphic design and social media marketing. We offer a variety of marketing packages to suit every budget.

If you’re ready to attract more people to your non-profit organization, please contact us today!

 

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Social Media Specialists

Social Media Specialists

When it comes to promoting your business, there’s nothing quite as effective as marketing on social media. Millions of Americans visit social media websites like Facebook and Twitter every single day, sometimes even multiple times per day. In fact, 78% of all American adults visited social media websites in 2016. That’s a lot of potential customers! In order to properly market your business on social media you need to understand the way that your desired audience uses it. Your best bet for success is to hire a social media specialist to handle your social media marketing.

We understand your target audience

A key component to any type of marketing is to know your target audience. When it comes to social media, you need to understand which types of marketing will or will not work. While some industries do well with ads, others do much better by posting informative blogs. At Alter Impact, we have over 14 years of experience working with a variety of different industries. We’ve learned a lot about the way that people use social media. If you are unsure of how to reach your target audience online, we can help!

Graphic and web design is our passion

Poorly designed graphics makes your business appear unprofessional. It also gives the impression that you don’t care that about your business. In order to reach the right people online, you need well-designed ads and a professionally designed website to back them up. Our passion for graphic and web design is what encouraged us to start this business over 14 years ago. Since then, we’ve created numerous websites and advertisements for a variety of different industries.

We work with you from concept to completion

Our social media specialists works with you to develop a package that fits your needs and your budget. We help you determine your target audience, and we provide advice on how to market to them. Our experienced graphic designers help your company create a logo, website, ads and print work. We post to social media on your behalf, and our experienced content writer can keep your blog fresh and interesting.

For more information about our social media packages, please contact us today.