Alter Impact Orange County Website Design

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Why Quality Web Content Matters

Why Quality Web Content Matters

Have you ever visited a website that was completely illegible? Chances are pretty good that it didn’t take long for you to leave. Numerous studies have shown that most people decide whether or not they will stay on a website within three seconds. That doesn’t give your business a lot of time to make a good impression. The best way to attract more visitors is with quality web content.

Search Engine Optimization

Web users have hundreds of thousands of websites to choose from. That’s why search engine optimization is so important. When done right, search engine optimization helps more people find your website, allowing you stand out above your competition.

The quality of your web content plays a major role in where you place in the search engines. Ideally, when someone looks up something related to your business, you should appear somewhere in the first three pages of results. This can be accomplished with regularly updated, properly optimized, quality web content.

What is quality web content?

Quality web content is text that is easy to read, with little to no grammatical or spelling errors. Web content must be relevant to your business in order to place well with the search engines.

The search engines rate websites based on a number of different factors. Search engine robots dig through each website checking for original text. This means that web content cannot be copied in part or in whole. Copied text is the fastest way to lose your standing in the search engines. A website with plagiarized text might even be removed from the search engines entirely.

A blog is the best way to keep your web content fresh

Web content needs to be updated regularly. The best way to accomplish this is with a blog. Blogs should be updated at least twice a month, although 1-3 times per week is ideal. Just like other web content, blogs should be easy to read and relevant to your business. A properly optimized blog can raise your search engine ranking and drive more traffic to your website.

Alter Impact can help with all of your web content needs. Our professional content writers understand Google algorithms and know how to drive traffic to your website. Please contact us for details.

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Marketing Packages

Marketing Packages

Alter Impact offers a variety of marketing packages for businesses both large and small. Depending on your company’s needs, we can help get you noticed. We offer social media campaigns, logo design, web design, graphic design, ad design, professional content writing and much, much more. Alter Impact has over fourteen years of marketing experience and we know what it takes to succeed.

Social Media

Social media outlets such as Instagram and Twitter are extremely popular marketing tools in today’s competitive business world. These outlets allows businesses to effectively answer customer questions, gain more customers, show off new products or services and remain constantly in the public’s eye. In order to be successful, all businesses should have an active online presence.

Graphic Design

Graphic design includes logo design and all imagery associated with your business. These images represent your customer’s first impression of your company. If they aren’t effective and well-designed then potential customers will view your business as unprofessional. Even the most innovative products seem worthless when they are surrounded by poorly designed graphics.

Web Design

Most people will only consider a business after visiting their website. If that website is slow or poorly designed, there’s not much stopping them from clicking over to your competition instead. The same goes for websites that aren’t mobile responsive.  Websites that cannot be accessed by phone or tablet, then you are losing business. This is because most people will only use their phones to look things up on the web.

Professional Content Writing

Web content includes the text on your webpages and in your blog. In order to stay at the top of the search engines you must be adding content to your website regularly. The best way to accomplish this is with a blog. However, it’s not enough to just write your thoughts in a blog. Blogs must be written in such a way that they gain relevancy with the search engines. Web content should be informative and well written without spelling or grammatical errors. Blogs should be easy to read and interesting to your target audience.

Alter Impact has over fourteen years of marketing experience. We offer professional web design, graphic design and content writing. For more information about our marketing packages, please contact us today.

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Importance of Advertising your Professionally Designed Website

Importance of Advertising your Professionally Designed Website

 

Online advertising provides businesses with a heightened level of visibility and audience contact. This helps companies differentiate their brand online by providing useful information, positive interaction and enhanced communication. Online advertising attracts new customers and keeps existing ones loyal.

Today, almost everyone uses the internet. You want to make sure that people can find you online. Advertising your professionally designed website is important to the overall success of your business.

The foundation of web advertising is search engine marketing, which drives traffic to business websites. Other web advertising formats include display ads such as banners and classified ads, auctions such as Craigslist and eBay and lead generation which involves using email or social networking.

Web advertising levels the playing field for all sizes and types of businesses. Unlike print or broadcast media, web advertising works 24 hour a day, seven days a week. Additional advantages include immediate viewer feedback, rapid analytic ability, ease and speed of restructuring online marketing and advertising campaigns to meet a variety of changing circumstances.

Technological improvements are expected to positively impact web advertising as broadcast access penetrates more regions. Internet searches will be more intelligent and location aware. Mobile device usage will become more widespread, with media rich and powerful applications and personalization of online consumer interaction with businesses will increase.

Alter Impact provides web and graphic design services to businesses both big and small. We can help you market your business online! For more information, please contact us today.

 

 

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How Quality Graphic Design Can Help Your Business

How Quality Graphic Design Can Help Your Businessquality graphic design

Typically, you get only a few seconds to impress someone before they turn the page of a magazine, move on to another piece of mail or walk away from your exhibition stand. Quality graphic design can make the impact needed to hold the reader’s attention. All of your promotional materials should be well designed in order to create a profound impact, encouraging readers to learn more about your business or visit your website.

An effective eye catching design is an extremely important part of marketing your business or product. After all, design reflects your business’s professionalism, sophistication and the niche your business sits within. Great design can give you leverage over your competitors.

Graphic design is an art. It must be done in such a way as to catch and hold the attention of your intended audience. Effective graphic design tells a story about your company and encourages people to learn more. A professional graphic designer has the tools and experience necessary to create a memorable brand for your business.

A professional graphic designer can create a brand and image for your business and adapt it for your website and other media, giving you a strong corporate look throughout all of your marketing materials. This is extremely important as a strong, consistent brand can help you rise above your competition.

Alter Impact has over 14 years of graphic design experience. We can help you create an effective brand, logo and website. For more information, please contact us today.

 

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Orange County Web Designers Agree – NOW Is The Best Time To Update Your Website

Orange County Web Designers Agree – NOW Is The Best Time To Update Your Websiteorange county web designers

In a struggling economy most businesses believe that their current website is just fine until things finally turn around. What they don’t realize is that this strategy can actually hurt their business. Orange County web designers agree that companies should never wait to update their website. Let’s take a closer look at why:

  • A brand new website can attract new traffic and generate additional interest.
  • A newly designed website conveys an air of success and the view that your business is doing well despite the state of the economy.
  • A new website allows you to expand your business and add new items to your website that can generate additional traffic and additional revenue.
  • Optimizing your website during a redesign can help get your website back up to where it should be on the Search Engines.
  • A redesign allows you to re-focus your website to better suite your clients. During the redesign process your website will be analyzed to see what was lacking in your old site.
  • While most of your competitors sit stagnant, a new website allows you to soar past them and absorb their market share.
  • A new website gives you an entirely new online presence for marketing in social networks, media campaigns and print advertisements.

Updating your online presence can tie up all of the loose ends that you might have wished for when you initially launched your website. Alter Impact can help! We have over 14 years of experience created quality professional websites for businesses both large and small. For more information, please contact us today.