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Top Internet Marketing Tools

Top Internet Marketing Toolstop internet marketing tools

Internet marketing tools are tools that help your business reach more customers online. Let’s take a closer look at the top internet marketing tools:

Websites

A professionally designed website is a must have marketing tool for any business. Today, most customers will look for a place of business online before actually visiting it in person. Business owners must think of websites as the Yellow Page ads of today. To be successful, your website should include a section about your business as well as your contact information and hours of operation.

Facebook and Twitter

Facebook and Twitter allow friends, family and businesses to connect with one another. A businesses Facebook page might be used to communicate about your business, to offer discounts and to connect with potential customers. Facebook and Twitter can be used as a free and easy way for businesses to connect and advertise to their customer base.

Blogging

Blogging is an excellent way to get the community involved in what is going on at your place of business. You, or your hired writer, can write blogs to inform your readers about your business and the products that you sell.

SEO Marketing

Search engine optimization or SEO is an invaluable tool for business owners looking to evolve their online presence. Search engine optimization focuses on getting your website, social media pages and blog to the top of the search engines. The closer to the top of the search engines your website is, the more likely it will be that your customers and potential customers will see your webpage. In order to effectively incorporate SEO, you should hire a professional internet marketing company.

Alter Impact has over thirteen years of marketing experience. We can help you market your business online! For more information, please contact us today.

 

 

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Internet Marketing Tips for Small Businesses

Internet Marketing Tips for Small Businessessmall business internet marketing

There are many different ways to market your business online. Let’s take a look at the top internet marketing tips for small businesses:

  1. Start by deciding what you would like your website to do. You probably want to drive more business; however you will need to start by determining the best way to do that. Start with one goal and build from there. While it’s extremely important to set goals you must also come up with a system to measure those goals.
  2. Evaluate the content on your website. Web content should be unique and useful, informative, updated regularly and should always match your business goals.
  3. Utilize call tracking and analytics. Analytics provide you with extremely valuable information about your website visitors. If you don’t have a dedicated phone number for your website, you can use an online service to track the number of calls that you receive from your website.
  4. Take advantage of free local business directories.
  5. Check out your competition. Visit your competitor’s websites to find out what they are doing and saying. This is a perfect way to collect ideas and take stock of your company’s online marketing
  6. Keep in mind that your website can always be improved.
  7. Blog Every single business can benefit from a regularly maintained blog.
  8. Post online videos. Online videos are the wave of the future. Every business should have something posted on YouTube, Metacafe, etc.
  9. Read as much as you can. There are literally hundreds of online resources with excellent marketing

Alter Impact has over thirteen years of experience creating and maintaining professional, high quality websites. For more information on how we can help you properly market your business, please contact us today.