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Understanding Email Marketing

Understanding Email Marketingemail marketing

There are many ways to market your business. One of the popular ways is through email marketing. Email marketing is the process of selling items, products and services through an email message. Typically, companies will create an advertisement in the form of a newsletter and send it to a number of recipients. Email marketing messages are sent in bulk, much like direct mail marketing items such as postcards and flyers.

When companies send an email marketing message they typically use a list of email addresses from users who signed up for their company’s newsletter or provided their email address for other reasons. Using special software, the email marketer can select groups of email addresses to send different types of messages to. This makes it easy to target consumers who express interest in certain items, products or services. For example, if a user signed up for a home improvement newsletter it only makes sense to send them a coupon for home improvement products.

Using specialized software, email marketers are able to check what happens to an email message after it has been delivered. The software detects whether the email was opened, deleted, marked as spam or if links in the email were clicked. Using this information, email marketers can then attempt to make their email marketing efforts more effective.

Benefits of email marketing include:

  • Reduced time and effort
  • Ability to send real time messages
  • Ability to personalize messages
  • More frequent communication with your consumers
  • Emails can be used to test market your targeted audience
  • Sharing is common with emails
  • Reduced overhead costs
  • Increased ability to track sales and user engagement

Alter Impact has thirteen years of experience creating and maintaining professional, high quality websites. For more information on how we can help you properly market your business, please contact us today.

 

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Driving Traffic To Your Blog

Driving Traffic To Your Blogdriving traffic to your blog

Many people wonder how they can drive more traffic to their blog. Just like any other website you must be prepared to do some promotion if you want to start driving traffic to your blog. Here are some of the top ways to drive traffic to your blog:

  • Read and comment on other blogs that are in your targeted niche. Be sure to always write intelligent, useful comments with a link back to your own blog.
  • Submit your blog to the search engines.
  • Submit your blog to blog directories.
  • Add a link to your blog in your email signature.
  • Put a link to your blog on every single page of your website.
  • If your business publishes a newsletter, make sure that you include a link to your blog in every issue.
  • Include a link to your blog as a standard part of all outgoing correspondence such as on sales letters and reports.
  • Print your blog’s URL on your business cards, post cards, brochures and flyers.
  • Update your blog often with relevant and interesting information to attract your readers to check back often.
  • Post a link to your blog on social media sites such as Facebook and Twitter.

It can take some time to attract a large number of readers to your blog. Staying consistent will pay off in the long run.

Alter Impact has many years of experience creating high quality websites and blogs. For more information about how we can help you create and maintain your blog, please contact us today.

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Marketing your Business with Postcards

Marketing your Business with Postcardspostcards

Postcards are a quick, inexpensive and effective way to market your business. Postcard marketing is an excellent way to attract new customers and keep your current client base informed and in touch. Let’s discuss the best ways to market your business with postcards:

  • Keep them simple
  • Decide in advance where you will aim your marketing
  • Postcard designs should be thought out and professional
  • Use postcards to help brand your business
  • Keep a record of how many customers respond to your postcards
  • Distribute postcards by mail, by hand and via bulletin boards

In today’s high-tech world, many people try to use every option available to them. Resist the urge to use too many different fonts or colors on your postcards and never overload your customers with too much information. For many, your postcard will be the first impression your business gets to make. You will want to be sure that postcards are memorable and worth keeping.

Postcards can be specifically made to focus on specific zip codes, carrier routes, residences or businesses. They can be sent to the households of certain income brackets, property values, age groups, purchasing habits, lifestyles, hobbies and demographics. The more targeted your mailings are, the better.

Poorly designed postcards will most likely end up in the trash. Postcards should be thought out and professionally designed in order to attract the most possible attention for your business. Additionally, professionally designed postcards can be used as part of a larger marketing strategy. Your card can be used to alert buyers that you will be calling them about your product.

Postcards can be used to help brand your business by keeping your name in the public’s eye. They can also be used to let your established customers know that you’re still around and ready to do business with them. Brand familiarity begs for respect and can solidify a company’s reputation.

Postcards make it possible to track the success of your marketing campaign. Perhaps the easiest way to accomplish this is by asking customers to bring the card with them in order to redeem a special discount.

Postcards can be distributed in a number of ways. They can be mailed, handed out at trade shows, stuffed in publications or displayed on bulletin boards. Anything goes as long as you get your message out to your intended audience.

Alter Impact has over twelve years of experience designing effective postcards and business cards. For more information about how we can help brand your business, please contact us today.