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Is Bad Grammar Affecting the Success of your Website?

Is Bad Grammar Affecting the Success of your Website?

When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.

Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.

Search Engines Are Looking For Quality Web Content

Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.

One exception to this rule is comments on your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.

If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.

 

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SEO Tips For 2017

SEO Tips For 2017

Search engine optimization is important if you wish to succeed in 2017. When done right, SEO makes it possible for more people to find your business.

We offer the following SEO tips for 2017.

Update Existing Content

Check to see if your web content is driving traffic to your website. Figure out which keywords work and which ones do not. Ensure that your content is interesting and easy to read. Fix any spelling and grammatical errors. While getting new content out is important, building on your existing content makes it stronger and results in a more relevant result for the user. Also, interesting and informative content is much more likely to be shared with other potential customers.

Make Sure You’re Ranking Locally

If you fail to claim or register your business online, you won’t rank well in local searches. Now is the best time to ensure that your listings and profiles are up-to-date and that the information listed is accurate and consistent. Consider adding extra content such as photos, brochures or operating hours.

Update Your Images

Creating strong imagery for your web content is the best way to encourage visitors to use and share your links. This is particularly powerful for diagrams that help communicate a problem or solution.

Optimize For Mobile

Mobile searches are on the rise. Statistics prove that most people will visit a website before ever visiting a business. When you consider the fact that most people do all of their web searching on their mobile devices, you probably realize how important it is for your website to be mobile ready. Now is the perfect time to optimize your website for mobile devices.

Watch Your Speed

The speed at which your website loads affects your traffic as well as your ranking in the search engines. Most people will only wait for 3 to 5 seconds for a website to load. Because the search engines want to offer users the most relevant websites, page speed determines your ranking.

Page speed can be improved by optimizing images and updating or eliminating plug-ins that you don’t use.  

Alter Impact can help you get your SEO up to speed for 2017! We offer a variety of marketing packages for every industry. Please contact us for more information.

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Web Design 101

Web Design 101web design 101

Effective web design is about strategy. It’s about understanding what a website needs to accomplish and how to get it there. It’s easy to find graphic designers and writers to create content for a website. It’s much more critical to know what you need to get out of those individuals.

Search Engine Optimization is a strategy that makes a website easier to find. This is accomplished by using certain keywords and text to attract the search engines and draw the attention of individuals searching the Web. Website designers and content writers should create pages and articles that repeat relevant keywords several times in a natural-sounding way.

The style of your website should reflect the message that you are trying to convey. Using flash animation can draw visitors in and make a website look professional and appealing. However, too much flash can easily overwhelm visitors to your website.

When designing a website you must consider how it will be used. If it is a personal website it should include information that accurately represents the individual. If it is a business website it should incorporate Search Engine Optimized language. If the website is informational it should be unbiased and should not endorse any product without being able to back it up.

It doesn’t matter how great the content or graphics of a website are, if the page is not compatible with the most popular web browsers then it will not be successful. The code of the website should be designed in a way that is compatible with the four main web browsers.

Alter Impact has over thirteen years of experience creating professional websites for a wide variety of businesses. We strive to create effective websites and provide quality web content and blogs. For more information, please contact us today.

 

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How a Blog Helps Your Business

How a Blog Helps Your Businesshow a blog helps your business

A blog, when done right, can act as both a direct and indirect mechanism to bring a large amount of qualified visitors to your website, many of whom might become loyal customers. This is due largely to the way that blogs interact with the search engines. Let’s take a closer look at how a blog helps your business.

When it comes to optimizing your website for the search engines it’s important to remember both on page as well as off page optimization. On page optimization refers to the elements of a web page that help it rank well in the search engines. These include keywords, headers, links and more. Off page optimization refers to things that are done outside of your website, specifically links on other websites that point visitors back to your site. In order to rank within the first couple of pages on the search engines you must work extensively on both your on page and off page optimization.

The search engines love to see fresh, original, quality content. This doesn’t necessarily mean that you need to add content to your website every single day, but rather regularly at the same rate over time. For example, if you add three pages every week then you will need to keep that pace up or decrease it slowly, preferably over a couple of months.

A regularly updated blog provides the perfect tool for adding fresh content to your website. When you add links within your blog post that point back to your other web pages, you can significantly improve your rankings with the search engines. However, keep in mind that the links must be relevant to the content in your blog post.

When updating your blog, remember that visitors are looking for useful, free information that they can use. The less you talk about your product or services, the better. For example, if you sell furniture, instead of writing about how your furniture is the best in the world, consider writing about how to find the best piece of furniture for each room. This is the type of information that will keep visitors engaged and checking back regularly.

Adding a blog to your business website is an excellent way to attract more traffic. You will acquire direct traffic from your posts which will be indexed by the search engines and you will also acquire indirect traffic from the links that are strategically placed in your blog posts.

Alter Impact can help your business create and update their blog. For more information, please contact us today.

 

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How Bad Grammar Affects the Success of your Website

How Bad Grammar Affects the Success of your WebsiteBad grammar

When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.

Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.

Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.

One exception to this rule is comments to your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.

If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.