When it comes to the success of your website, nothing is more important than content. Spelling and grammatical errors on the pages of your website and in your blog not only look bad, but they cost you credibility with potential customers as well as the search engines.
Visitors to your website or blog will decide whether they will stay tuned in within five seconds. That’s not a lot of time to make a first impression. If your webpages are filled with spelling and grammatical errors, visitors will quickly move on to your competitor’s websites. This can easily cost you hundreds of potential customers every single day.
Search engines such as Google and Bing are also looking at the content of your website. If the search engines notice poorly written content with multiple spelling and grammatical errors they will begin to drop you from their listings. Another way to quickly lose credibility with the search engines is to simply copy and paste someone else’s article or description of their products and/or services to your website. In order to get the highest rankings, your web content must be fresh, original, high quality and free from any grammatical and spelling errors. Remember, the search engines are always looking to improve user experience. Web pages that do not provide a great experience for the user are not going to rank well with the search engines.
One exception to this rule is comments to your blog. Even though the search engine robots will crawl through the entire page of your blog, including the reader comments, you don’t have to worry as long as the article that readers are commenting on is well-written with correct grammar, punctuation and spelling.
If you would like assistance cleaning up your own website, Alter Impact’s content writers can help! We create original, high quality articles and webpage content that is properly optimized to improve your rankings with the search engines. For more information, please contact us today.